The Pros And Cons Of Mcdonald's And Coke Corporations

Another objective of sports marketing is creating sales. “The modern sports marketer is charged with one simple responsibility: to increase the sources of revenue” (Westerbeek 6). This includes obtaining more sponsors

The NFL benefits from having football being a common conversation point in schools and workplaces. From fantasy football leagues to highly intricate betting in Las Vegas. There is not just passion, but dollars and time being invested by the end consumer. The NFL saturates Thanksgiving television, it’s players are often celebrities, its story lines are on the tip the American male. Knowing the game of football is often a rite of passage. Football is American tradition. The NFL clearly has it’s place in American culture. It is evident in the outpouring of corporate sponsors into the league. Companies recognize the visibility NFL players offer to their products and the NFL leverages that back into its brand. All aspects surrounding the sport are sponsored. From the sports drink the players slurp then dump on their coaches after victories—to the on-the-field tablets branded with the iconic window for drawing up plays. The jerseys, cleats, gloves, hats, helmets, pads—and that is just on the field. There’s food, cars, watches, headphones—it seems everything that scrapes past the NFL becomes sponsored in some way. Backing from the NFL appears to currently have exponential upside increasing brand awareness.

In a frantic rush you have to pick McDonalds or Chick-Fil-A which do you choose? How would you even begin to choose? What are the pros and cons of either restaurant? Both McDonalds and Chick-Fil-A are excellent restaurant choices for a fast food connoisseur, but the best restaurant choice greatly depends on the consumer’s budget, lifestyle, and taste preference.

Economists are always eager to eliminate every conduct which will lead to a non-competitive market. The models for economic analysis

(alt title? An examination into why companies still advertise during the NFL Super Bowl when there is evidence to suggest that it is not effective for sales??) – 03_11_14 added

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

If the athletes didn’t exploit their fame in the commercials then people would just know them for what they do in their profession. Instead when these athletes go out and label themselves with items like Gatorade and Nike and so on then those people with the obsessions then think they must get those items as well. With that it then contributes to the $213 billion that is spent every year on sports. Another suggestion that the article gives is for promotional campaigns to focus on the team instead of just one player (Hyman and Sierra 3). This way it keeps those obsessive fans from being able to cling to just one player instead they will like the entire team. All of these ways are aimed to try and keep the fans from forming those unhealthy relationships that can form from excessive athlete worship.

False Advertising is defined by the Lanham Act as “in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person 's goods, services, or commercial activities” (Bitlaw, 2016, para. 3). This action can frequently happen in sports and any business and can be an intentional decision or simply negligence. In a business like sports where competition is fierce when advertising it is no surprise that products or services can be misrepresented or falsely advertised. This topic is of particular interest to me since I hope to work in marketing and sales. Marketing and sales revolve around advertising and it is extremely important to know the laws surrounding it in order to ensure you do not break them. Also having a strong understanding of past cases that set precedent for false advertising can even more greatly improve your ability to be a quality marketer. The five cases I studied all revolve around sports or sport related companies.

A soda from a vending machine can cost you anywhere from a dollar to a dollar fifty. When inserting the proper amount into a soda vending machine it will then release the one item you have chosen and paid for. In contrast if you were to put a dollar into a newspaper machine the front door would open, enabling you to take as many newspapers as you want. Now of course they are expecting you to use the honor system and not steal additional newspapers but there is nothing there that is really stopping you except morals.

- they also provide many people with job opportunities. Many would say McDonalds is a great place to learn

The following is a case study referring to two major soft drink organizations. These two major organizations have been popular throughout their life time. But before getting into all of that first let 's have a background to both of the companies so let 's begin with PepsiCo. It began with the merger of Pepsi-Cola and Frito-lay. Caleb Bradham was the creator of PepsiCo. Donald M. Kendall, former president and CEO of PepsiCo, he was the present and also chief executive officer. Another huge announcement that PepsiCo had was acquiring Quaker Oats, so PepsiCo would gain access to Gatorade and control 83.6 percent of the sport drink market. PepsiCo would control around 33 percent of the U.S. uncarbonate-beverage. Now giving the background to Coca-Cola their annual sales were around 20.5 billion, and market value reached 110.1 billion. The company was the largest manufacturer and distributed, and marketer of soft-drink concentrate and syrups. One of the main reasons for this was the company 's strategy of spinning off its bottling operations to avoid consolidation on is balance sheet.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

For many years Mc Donald has been a respected and much loved company in America. Today however Mc Donald fines itself in a very different position. With its sales declining, its brand value experiencing a drop, a growing public’s perception that Mc Donald does not have premium quality food, pays employees poorly and doesn’t offer them much opportunity many experts are saying Mc Donald’s is in a downward spiral . Even that ever lovable clown who was previously an asset to Mc Donald’s in building brand awareness and loyalty, Ronald Mc Donald is under attack for playing a part in the increase in childhood obesity. So the question is how Mc Donald can stop this downward spiral.

The Coca-Cola Company settle the racial discrimination case and agreed to pay $192.5 million which is the largest settlement ever in corporate racial discrimination case. The amount includes $113 million in cash, $43.5 million to adjust salaries, $36 million for oversight of the company’s employment practices (Bachman, 2000). Other than that, the company also pay $20 million for legal professional fees and donate $50 million to the Coca-Cola Foundation to support schools and churches attended by some of the black employees. The main four plaintiffs whose names are on the lawsuit, each of them will receive $300,000 and more than 2,000 current and former black employees of Coca-Cola will receive

As a senior at San Jose State University, I’m going to be graduating in Spring 2016. This is a crucial time in my life, as I start along the career path that I have been working towards. Therefore, it is extremely important for me to research companies that could possibly be a fit for my future. As a business major with an emphasis on Human Resources, my career possibilities are limitless because Human Resources is an integral part of any business. For this report, I wanted to look at companies of interest to me which have expanded their international footprint, and have used strategic strategies to build this top companies. I will also examine company strengths and weaknesses, and how those have shaped their businesses. After comparing the companies based on criteria that I feel are most important, I will then be able to conclude which company could be the better career choice for me.