The Pros And Cons Of Polling

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This article was about polling. Polls tell us where people stand on issues, the public mood, record of popularity; approval of elected officials and identified the “likely voters”. The author specifically focuses on polling’s of election campaigns. He also looks at “private” polls. Since the 1950s, some candidates have been using polls in their campaigns. In one study of the congressional campaign of 1978, 74 percent of incumbents, 61 percent of challengers and 80 percent of open seat candidates have either “very much” or “quite a bit” used polling data. Before the 1970s, pollsters only provided an analysis of raw data with little to say about the strategic implications. The current age of modern polling had begun in 1979. Changes in technology
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