The Pros And Cons Of Social Media Advertising

Social Media Use is the use of Twitter, Facebook, Instagram, etc. In 2017 around 81% of Americans use social media. In 2008 only 24% of Americans used social media, that is a 57% increase in less than 10 years. In this paper I’m going to talk about, teen use of social media, the long term effects of social media use, and the advantages and disadvantages of social media.

“Privacy is dead, and social media hold the smoking gun.” In today’s world, there are several social media websites such as Facebook and Instagram, and these websites have different privacy settings which are designed to protect the user’s privacy. It is undeniable after the invention of different social medias the world becomes smaller, and people get the chance to share information with their friends and families. However, strangers, press or any third party can use or view the information or photo shared with friends without people’s permission. As the article “MY CREEPY INSTAGRAM MAP KNOWS WHERE I LIVE” and “PEOPLE ARE WILLING TO TRADE LESS PRIVACY FOR ACCESS TO SOCIAL MEDIA” describes Instagram and Facebook are two of the leading privacy threats people who recently join or planning to join social media should know.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

One danger that is often overlooked by social networking users is social comparison. The phrase “social comparison” refers to the idea that people determine their own self-worth through evaluating and comparing themselves to others. This is especially prevalent on social networking sites. Users of social networking sites often strive to make their lives seem perfect. In order to achieve this, users will only post their “highlights” or positive points in their lives. One author states, "When you're on a site like Facebook, you get lots of posts about what people are doing. That sets up social comparison — you maybe feel your life is not as full and rich as those people you see on Facebook,” ("Social Media: Does social media have a positive impact on the world?"). However, it is not the fact that the users may unintentionally be posting only their highlights that could be potentially dangerous. Rather, it is the fact that another user may compare their own life to another user’s. For example, a user could be scrolling through a site and see another user’s highlights and begin comparing their own life to the other user’s. As a result, a user could start to develop a lower self-esteem. Their sense of self-worth may also be damaged in the process. This obsession of one’s self-image can have severe consequences such as feelings of depression or loneliness ("Social Media: Does social media have a positive impact on the world?").

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

In addition to television, parents should also be aware of their children’s use of the internet, especially with the overwhelming amount of advertisements that surround the internet. Children are now spending more time online, compared to watching television, since shows can now be found and live streamed online. Advertisers promote products through the internet by targeting websites that children are known to use. In fact, there are three billion advertisements for just food and beverages alone on these sites (Moses, 2014). Companies promote these advertisements on the internet through social media and through the use of influencers.

consumers have started to avoid traditional ads and increasingly connect to their social networks to guide buying decisions. Therefore, advertisers might consider prioritizing social media as an advertising strategy to reach potential consumers as 74% of consumers rely on social media to inform their purchasing decisions. Perhaps a case from McDonald Taiwan have illustrated how advertisers can connect with the audience in an effective way by creating appropriate content on social media. The brand wanted to connect with people on an emotion and encourage the consumer to link McDonald's with feelings of love and togetherness. The brand took advantage of Mother’s day. It has decided to surprise three employees who cannot make it home for the mother’s day with a visit from their mom. They captured on the film the mother's journey and the employee emotional reaction as they found their moms walking into restaurants. As the result, it has generated 7 million views and 170,000 shares in 2 weeks. More importantly, it has reached 13 million potential customers as Martin (2012) suggests that the increased awareness leads to potentially greater sales and markets share in the future. In this advertising campaign, Facebook played a crucial role in term of auto-playing feature, not to mention, Facebook has significant popularity and considerable

In today’s century social media is the main way to communicate with people with people all over the world. It has become very popular... even more popular than a text or video message. Social media is a computer technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via communities and networks. The variety of social media services that are currently available can help benefit businesses, introduce an event, or even help you find a friend, family member, or long lost soulmate. Some social sites even help you find love. However, there are many positive things that can come out social media but there are many negatives too.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

The Internet has also become a great source of advertising for a business. In the past, advertising was done through media outlets like newspapers, radio, and television. Now, with the increasing popularity of e-commerce, effective advertising can be done entirely online. As e-commerce starts to become more mainstream, businesses will be required to advertise online in order to properly reach their audience. This can be beneficial to businesses in multiple ways, because not only can a business advertise on another website, they can also charge other businesses to advertise on their website. are many ways for businesses to advertise, but the most popular ones are pay per click, cost per impression, and social media.

If you're in business in Bucks County and considering various digital marketing strategies to complement local SEO as a method of growing your company, you have certainly given some thought to advertising on social media. Facebook and Twitter are probably the first two websites that come to mind when those who need to advertise their business think of social media. In addition to extremely impressive traffic volume, they have also been around longer than most with Facebook having launched in 2004 and Twitter in 2006. While they are two of the bigger kids on the block, they are not the only ones.

The reach and approach of Facebook Advertisement is really unbelievable. The number of people logging in per day is more than 1 billion and majority of these people log in several times a day. Hence, facebook Advertising is one of the most effective, cost-efficient sources of advertisement reaching maximum number of people. In addition, you can target your specific customers. Others advertisement sources like Bill boards, boards, print media and electronic media have limited audiences, and many of them are regional or even local. Moreover, they do not focus on target audience and hence does not work specifically. This article will provide you some great indigenous ideas to help you exploring the Facebook Advertising.

The advantages of social ads make it easier for you to connect with your customers and gain brand recognition. Explore these pros to boost business growth.

As a business owner, you are always trying to increase sales. The basic concept of business is an increase in sales equals an increase in profits. Advertising is the leading way to reach customers to buy your products or services. In order to achieve success, you will need to advertise in a manner to attract the Facebook community.