The Pros And Cons Of Tobacco Commercials

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers

Tobacco advertisements of sexually objectifying women not only influence men, but they also have an influence on women. However, sometimes it works negatively on women giving women anxiety about their looks. Even after much disapproval advertisements continue to feature thin women in their advertisements, because they believe that thin models sell more than heavier models. It has been proven that merchandise sells better when there is an attractive model on the advertisement. However, it has not been proven whether it must be a thin model. Emma Halliwell and Helga Dittmar say “Parallels are frequently drawn between the decreasing size of the female body ideal and both escalating levels of women's body dissatisfaction and increases in the incidence

The Camels cigarette ad to influence smokers to try a “fresh” cigarette, Camel sponsors would use real cute and catchy phrases or jingles or even doctors to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies which was a form of entertainment. It was common in the late 1920s and early 1930s for tobacco companies to enlist "throat specialists" as endorsers of their products. This tactic “informed” their audience that it was safe. The second ad that’s being publicized is a CDC ad that is supposed to shock your everyday viewers and smokers. This ad was pushed forward to persuade people to not smoke and with these tactics to scare the viewers to show how dangerous smoking really is. The ad shows a

Cigarettes have often been viewed as a horrible product that can cause many health problems such as cancer, emphysema, and heart disease. The act of advertising smoking in a positive manner on TV is illegal in today’s society. We have learned the true effect of how smoking affects your body, yet with all these known facts about smoking many people still choose to smoke. Smoking has not always been portrayed as a negative act. Around the early to late 1950’s there were many ads that showed only positive things about smoking. The two ads shown below portray the message that if you smoke you will be happy and with so many people smoking during the 1950’s it was hard not to see how smoking wouldn’t cause positive emotions; furthermore, with the convenient packaging it was easy to have a smoke almost everywhere you went. These two cigarette companies produced ads that proclaimed to have cigarettes that were good for your throat. With people not knowing the harsh effects of smoking as we do now, they

All forms of advertising exploit their potential buyer’s needs or create false needs in order to sell their product. Some of the needs that would be filled according to this ad are a “healthy” cigarette, the need for prominence, the need to suit the “t-zone (throat and taste)”, and for a “rich, full flavor, and cool mildness” tobacco. The doctor fills the need for a “healthy” cigarette because doctors represent health. The doctor fulfills the need for prominence because doctors are high up in society and they use this cigarette. Most people feel more prominent when they do things that prominent people do. According to the ad, a healthy, good tasting cigarette suits the false need for one’s “t-zone”. The tobacco claims to be “rich, full, and cool in flavor”, which is not a real need but people that smoke a cigarette that they believe is not “full” may think they need a “full” cigarette. Most people tend to believe their doctor when it comes to matters of health therefore, the ad is effective. Also, the use of the “T-zone” is effective because it appeals to throat (good for one’s body) and taste (good). The potential buyer will believe that this cigarette is both good and good for them.

Today in American society the social normality of smoking cigarettes is in a rapid decline. It seems with each passing year there are increasing numbers of legislation restricting where people can place advertisement and where smoking is even permitted. Smoking cigarettes for many years was a focal point in American culture projecting the image of this prosperous social status obtainable for everyone. R.J. Reynolds Tobacco Company, the creators of the “Newport Pleasure!” Advertisement heavily takes this progressive movement into consideration when creating the illusion that smoking is socially accepted. The R.J Reynolds Tobacco Company’s advertising campaign connects the use of logos and pathos extremely and effectively displaying their message. In order to recreate the social normality of smoking advertisers select a wide range of healthy-socially-active youth, place a campaign slogan that their consumers are unable to miss, and heavily doctor the focal elements of this advertisement.

One of my favorite pastimes is smoking. Smoking, for me is a great stress reliever; it helps take the edge off. It can’t be denied however, smoking is still bad for you. The damage it does to the body is well documented and researched. There have been two warring sides of the media, the pro- tobacco side and the anti- tobacco side. ‘Big Tobacco’ as well as anti-smoking activist bombard the public with images to promote their agenda. This essay I will be comparing and contrasting ads from both pro and anti-smoking industries. Although, the ads have different goals the way they go about achieving them are similar. The pro smoking ad makes smoking seem more glamorous than it really is. The anti-smoking commercial makes smoking seem sinister and ominous.

While researching information for the group assignment our group found that over the year’s cigarette ads have changed tremendously. Diego decided to study ads created in the 1960’s where ads were targeted at every marketing group possible. The ads were promoted as something everyone was doing. Even the Flintstone cartoon characters were used in cigarette commercials. Companies promoted cigarettes as a product that not only has a great tobacco taste, but is also quiet refreshing and soothing. Most ads during this time period involved couples where the leading man attracted the women with his cool refreshment of the cigarette. Other ads tried to persuade smokers to get rid of the old items that are not working out so great such as their choice of cigarettes, and switch over to their “Kool” cigarettes. Every company tried convince consumers that their cigarettes were better than the

It’s clear that the sole purpose of advertising is to inform the viewers about their product for the targeted audience to purchase that product. While this may be true for most commercials and advertisements the FDA has devoted billions of dollars to prevent the purchase of only one product, tobacco. Are you aware that everyday, nearly forty thousand teens in the U.S smoke their first cigarette while one thousand start smoking daily? If you weren’t aware, this is precisely why the FDA created the tobacco prevention campaign known as ‘‘The Real Cost’’. The Real Cost discourages future smokers through anti-smoking advertisements which show the harmful affects of smoking tobacco to raise awareness. According to www.fda.gov ‘‘Initial campaign advertising

Plastered all over magazines, buildings, and billboards used to be positive advertising of tobacco, encouraging people nationwide that tobacco use is fun, trendy, and completely innocuous. “More Doctors Smoke CAMELS than any other cigarette”, “More delicate in flavor, too...for those with keen, young tastes”, and “My throat is safe with Craven ‘A’... you can trust their smoothness and quality” were both notable examples of advertising that hooked the now addicted users (Lindstrom). Nowadays, although advertising has become more educational on the negative health effects of tobacco use, it is still normal to see people as young as 18 using the toxic products. However, how can it necessarily be considered ‘wrong’ if the legal age for tobacco

In 1934, during the depths of the Great Depression, material comfort was something nonexistent, or ephemeral to most working class Americans. However, cigarettes brought about a sense of “solidarity” (Brandt, 90). No matter how rich or how poor you were, anyone could enjoy a cigarette. The most wealthy stars smoked the same brands as the most hard-hit, poverty-stricken men and women. The ad, The Height of Good Taste, likely exploited this oneness. The beautiful woman depicted was not just targeting fashion-forward women. It was also directed towards the desire of the most ‘depressed’-- maybe, for them, jewels and dresses were out of the question, but a puff of a Lucky Strike cigarette would always remain an affordable

Creativity is something that’s eye catching and unique. It makes you think different than you normally would. An advertisement that I think exhibits creativity is of an anti-tobacco ad.

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.