As mentioned, CSR is the business approach that a company deliver economic, environmental and social benefits for all stakeholders to contribute to sustainability. Company that implements CSR give a lot of effort to deliver the three aspects of benefits. We are going to discuss about the environment and the social benefit of Procter&Gamble(P&G). P&G is a nearly 180 years old global consumer packaged goods company which selling the personal care products and cleaning agents. P&G sells their products in grocery stores, drug stores, baby stores and other stores in approximately 180 countries. It owns 65 brands which split into 10 categories. In providing environmental benefit, P&G focuses on 4 points which are water, waste, CO2 & Energy Reduction …show more content…
Life cycle Assessments also show that people used most of water while using the products of many categories of P&G. For example, we use a lot of water while bathing to clean the shampoo and shower gel. The company cannot control the usage of water that the consumers used in home so P&G produce the products and tools that may help consumers reduce the usage of water. The products such as 2 in 1 shampoo & conditioner and Swiffer wet pads helps consumers to reduce water in home. The third target is to provide 15 billion liters of drinkable drinking water to the people and countries who need it by 2020. P&G set up the Children’s Safe Drinking Water(CSDW) Program to achieve the goal. Company has provided over 12 billion liters of drinkable drinking water in this CSDW. Not only this program, P&G also established almost 25 new programs in past 5 years to help the families and children in rural areas. Water gives help to people who in rural areas to sustain their …show more content…
Most of the packaging in the past are not sustainable. Packaging takes an important role in achieving sustainability. Company nowadays should design sustainable packaging to fulfill the CSR. Sustainability packaging is using the materials which can be recycled. It should be beneficial and safe for humans and environment. The packaging goals of P&G are reducing packaging by 20% per consumer use, doubling our use of recycled resin in plastic packaging and ensuring 90% of our packaging is recyclable and develop the ability to recycle. Pampers brand of P&G substitutes the corrugate with recycled plastic bags which are easier to carry. The recycle plastic bags reduce 80% packaging material than before. This recycle plastic bags fulfill the first goal of packaging of P&G. Second goal which is use more of recycled resin is began in China. The packaging of the oral care is using the post-consumer resin to achieve sustainability and also providing benefit for the company in saving cost. The first category of P&G which reached their third goals is Family Care business. Family Care Business have 100% of recyclable
Given Proctor & Gamble's economic prowess, I believe that if they truly wanted to break into a new market, they would undoubtedly have the means to accomplish their expansionary goal. Not unlike Proctor & Gamble's financial peers, the discussion of ethics is quite often substituted with speculated projection charts at the boardroom meeting. Personally, I believe that products such as skin lightening creams are a sad remnant from a more oppressive era in which light skin was equated with beauty and social status. Unfortunately, this mindset has created a lucrative and dangerous market in which people are willing to put their personal health at risk in order to obtain what they believe to be a key to a better life. Proctor & Gamble's ethical
In recent years, when the concept of sustainability is raising up, there is high percentage of customers who aware about the green products (Rather & Rajendran 2014), they do not only consider about the product or
Millions of people throughout the world, especially those in third world countries, do not have access to clean drinking water. Throughout the world, there are many countries that do not have the means to provide safe drinking water to their entire population. Drinking non-purified water can lead to many illnesses and in some cases death. Having been to India, just one of the countries with limited access to clean drinking water, I have seen and experienced these problems first hand.There are many products and processes that help address this problem. These solutions range from low tech solutions, like repairing old wells, to the high-tech solutions like personal water purifiers that filter the water as you walk. While these solutions are possible,
The aim of this report is to provide a current situation assessment and recommendations about food companies’ sustainable packaging initiatives, in both Canada and abroad - specifically India and China. To begin with, industry wide information was collected by conducting 15-30 minutes phone interviews with different companies. The information was then analyzed, and recommendations were given based on the analysis performed.
In other efforts to be environmentally conscience, PepsiCo has reduced the packaging weight of their products by more than three hundred fifty million pounds, which exceeded their goal by more than twenty percent. In addition, PepsiCo has recycled approximately ninety-one percent of the waste, allowing less than nine percent to be sent to landfills. In some of the company facilities around the world as little as one percent of waste is sent to the landfills. Recycling of packaging is another commitment of PepsiCo. This commitment is being accomplished by using materials that are compatible with readily accessible recycling systems. (Environmental Sustainability)
Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment?
This chapter presents an investigation into the problems that the Procter and Gamble Company (P&G) is faced with; this will include an analysis of the company’s bloated cost structure that was followed by the crisis in 2009 that affected their financial performance and productivity in terms of pricing, sales growth, market share and revenue. This analysis will give a clear understanding of the problems that need to be resolved and opportunities that need to be maximised.
In other words, these socially responsible companies will evaluate not only the short and long term economic outcomes of their present decisions but also the long-term environmental and societal outcomes of their current actions. This thus leads to the triple bottom line approach of reporting environmental, social, and economic performance. In addition, Wilson from the Ivey Business Journal argues about corporate social responsibility or the CSR. The CSR has been around longer than the term and implication of “sustainable development” but has similar guidelines. From about 1953 the on, the main debate was whether corporate managers had an ethical responsibility to consider the needs of society and by 1980, it was generally and consensually accepted that corporate managers should and did have this moral responsibility. So by incorporating sustainability plans or even creating a separate branch dedicated to doing so, the company’s reputation often is increased, which over the long term, will contribute to accentuate customer loyalty, market share, and brand value and awareness. (Wilson, 2003) This case study done on Johnson & Johnson published by the IMA Educational Case Journal analyzes the impact that implementations of these sustainability
An average of 1.8 billion people around the world face the problem of unsanitary drinking water. From adults to children living in developing countries they risk disease and illness by drinking unsafe water. More than 840,000 people die a year related to water disease, and are faced with symptoms such as diarrhea. Diarrhea alone, from poor drinking water and sanitation, kills approximately 2,300 people per day. Related to this statistic one child dies every minute from water-related illnesses. Many people around the world are faced with a water issue such as unsanitary drinking water, and women spend hours each day collecting water just to survive. The people in theses countries have no option since without water humans can’t
Procter & Gamble is the largest consumer goods company in the world and sells products under more than 50 brand names. The Procter and Gamble Company is today more familiarly known as P&G in most of the English-speaking world, and has grown from its humble roots as a Cincinnati soap maker to one of the 20 largest multinational corporations in the world. P&G racked up over 76 billion dollars in total sales in 2009.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
In the contemporary corporate world Corporate Social Responsibility has gained immense importance most organizations recognize it as an important tool in order to improve their goodwill and brand loyalty. Proctor & Gamble is one of the largest conglomerates in the world and enjoys presence across the globe. This paper aims at carrying out a critical analysis of the social activities that Proctor & Gamble is carrying out under the banner of its campaign, Live, Learn and Thrive.
This article is study of Corporate Social Responsibility (CSR) and sustainability. It mainly speaks about the origin and the operations of CSR programs in the United States of America from the 1980’s.
With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.
Procter & Gamble (P&G) serves individuals around the world with the most influential collections of entrusted, superiority, leadership brands. To recognize the value of P&G corporate philanthropy movement, you need to recognize its opportunities. Procter and Gamble's philanthropy is not limited to financial donations made by corporation and employees. The P&G supports projects to benefit the global communities in which the company operates with operations in over 90 countries, serves nearly 5 billion consumers around the globally with its brands, services, and sales in over 150 nations.