The Psychological Effect Of Philanthropy And Psychology

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Just as philanthropy has great societal effects, it also has many psychological effects. When people decide to donate, they are bestowing on themselves an innumerable number of intangible costs, “one of these costs is the psychological implication is giving.”(Bekkers & Wiepking, 2010). Giving not only contributes to the way others see one but also to the way one sees himself, this contributes to “one’s self image as an altruistic, empathetic, social responsible, agreeable, or influential person” (Bekkers & Wiepking, 2010). The first response one feels, however, is an emotional response, this response makes one feel good and have a positive mood (Bekkers & Wiepking, 2010). The nearly automatic response can liberate one from feelings of guilt, which in turn satisfies one’s desire to show gratitude or morality (Bekkers & Wiepking, 2010).
The first phenomenon that could be studied when linking together philanthropy and psychology, is the “do good, feel good” phenomenon. Evidence suggests that helping others and helping behavior has positive psychological effects on the helper or donor, this can be called, “emphatic joy” (Bekkers & Wiepking, 2010). Economic models of philanthropy suggest that this section of motives is called “warm glow” or “joy of giving” (Bekkers & Wiepking, 2010). Neuropsychological studies show that, “donating to charity release neural activities in areas that are responsible for reward processing in the brain.” (Bekkers & Wiepking, 2010). In addition, “the
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