The Psychology And Motivation Behind Consumer Decisions

The reason why people are incisive on an online web based decision that you must attain with a meant insistence you are to inspire with your buying practices resulting with a web based booking you will need to have assertions on this store where you make orders from

The world continues to develop as technological developments overpower consumers every day. Compared to twenty years ago, consumers now surf the internet, watch television on demand and use mobile phones to view a variety of marketing content instantly. With this in mind, in a consumer behaviour context marketers are in a position to cater to the needs of the consumers’ and can target the consumers’ needs through the use of technology. More so, a consumer is exposed to many facets even when sometimes they are unaware of this. Technology affects the way consumers make decisions because there are many choices exposed to them. Certain consumers may have different psychographic, geographic and demographic behaviours. Marketers cannot make one product or service and cater to all of their needs.

The Online Hotel Reservation System is mainly focus on providing customers a satisfying and accurate reservation of rooms in YMCA Hotel. The system includes the registration mechanism of the customers before reserving a room/s in the hotel. The system enables the YMCA Hotel to track services and aims to provide accurate and reliable process on every transaction especially in a hotel reservation. This study will look into a better impact of using technology today on how it affects our daily lives especially for customers. With the study, it can help beneficiaries to know the differences of using manual hotel reservation system into a computerized generation today, prioritize is to prove and give them the right information.

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

Consumer psychology examines the consumers influence and their perceptions, thoughts, feelings, beliefs, and how these affect their decision of buying products and services. It studies the

Question: Consumers have rational motives and emotional motives when making purchasing decisions. Explain using examples and marketing knowledge, how consumers prioritize there consumption behavior of goods and services & any relevant manifest and latent motives behind such purchasing.

This paper will cover the study of behavioral economics and its effect in consumer decision-making. The impact of human factors, importance of making rational decisions, and how all this ties into the economic market will be discussed in the report. This paper will include models, tables, and real world examples of a decision making process as it relates to behavioral economics and consumer buying process. The usefulness of the utility theory will be illustrated as an example pertaining to consumer behavior. The findings will show how consumer rational is

exploration on the effects of online hotel reviews on consumer choice hence the profitability of the hotels,

From this analysis we can conclude that the target market in which promotion should be aimed at is people who have higher incomes and thus able to afford the benefits of requiring additional facilities. We can also identify that they are longer staying visitors with quite a large percentage booking in advance; therefore tools such as a website would be necessary to attract them.

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Module three was probably the most complex modules that we have encountered this semester for me. I viewed this module as the mechanics and technicality based conceptual understanding of consumer behavior. We recognize that consumer behavior isn’t just static, but is much more in tune with the complexity that is the Human mind. This module to me represented the consumer coming to the final stage of the consumption process and becoming aware that a final decision is eminent. When I look back at my purchases I think how much went into buying an item or service and actually getting to that point where I have made that final purchase.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)

Buyer Behaviour: The consumer decision-making process as it relates to a consumer who is replacing their kitchen