The Psychology Of Persuasion By Robert Cialdini

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

The thing that makes a person a true leader is his or her power to persuade people to do their bidding. The best leader is the natural leader who does not have to be an authority figure in order to get people to do his bidding. This person is one that has mastered the art of persuasion and knows how to apply it to everyday life. Now before we continues let me clean up the term "Power of Persuasion" for you. You don't have to be a con artist to persuade people. Nor do you have to be a fast talker or a manipulator. Unfortunately many people who have mastered the art of persuasion have internalized these traits also. We normally see some degree of each of these traits in a persuasive person, but this is not what I advocate here. As a leader I learned that the best way to get people to do what you want is to get them to buy into your program. You hear this term used by college and professional football coaches all of the time.

As discussed in this week’s lecture, the Brand of You is created from the perception you give others through your writing. In creating the brand of you, how do you decide what to tell, how to tell it, and what to leave out? If given the task of introducing your personal brand through writing, what specific characteristics or attributes of yourself would you share? What stories would serve to provide the

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

It is quite understandable for a person persuading others of an action, to inflate the outcome of that action in the hopes that they will agree to participate. The Hakluyt cousins had persuasion down to a science and when they released their writings about colonization, they did more than just persuade. The Hakluyt’s brothers proclaimed outcomes that to humans in the 21st Century appear to be solely unrealistic wishes. With their statements about the undiscovered riches or the flourishing trade to be established it is not surprising to think that these reasons were not valid, but like Hakluyt the younger intended, the “Inducements” and “Discourse” they wrote were mere justifications and blueprints. The cousins never promised wealth or any other form of riches they merely focused on the commodities they believed would be available. Opponents of the Hakluyt brothers believe they were unjust in their reasons for colonizing because their statements were based on desires, not facts. While it is true that some aims of the Hakluyt’s were unrealistic, the cousin’s arguments for colonizing were more than valid because the Hakluyt’s provided economic arguments that were within England’s reach and completely feasible, they inspired religious compromise, and they provided the nation protection through the creation of jobs and a Navy.

In the video, Robert Cialdini presented his six principles of persuasion based on his own researches and experiment over years. Reciprocity states for the situation when people tend to feel indebted if they receive something from someone, and try to pay it back. Another principle is commitment and consistency. This principle applies when people try to appear consistent to whatever they have committed by working hard and sticking with their commitments. Social proof explains why people tend to follow what majority of others do and believe it as a right thing to do.

The second mode of persuasion is pathos which “is the appeal to our human emotions” (Modes of Persuasion). According to Kristof, the enrollment of students in the humanities subjects is decreasing, while the enrollment  in science and business subjects are increasing. The decrease in enrollment for the humanities subjects is emotional because the humanities offer numerous benefits towards people, like increasing our value as a worker, developing people diverse in thinking and creating critical thinkers. Without students enrolling in the humanities, these benefits are not developed creating emotions of sadness. Meanwhile, a new scientific technique referred to as germ line gene modification is becoming available to the populations, but is it

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

In today’s society, we are bombarded by salesmen, telemarketers, and representatives. In the book, the author is trying to emphasize the art of persuasion. What is persuasion? Wikipedia will describe persuasion as “the action or fact of persuading someone or of being persuaded to do or believe something”(Wikipedia). Dr. Cialdini performed an observational research to study how customers are influenced by persuasion. By working as a car salesman, and waiter he was able to see the strategy used to persuade customers. He discovered multiple techniques that were used by people on a daily basis in which he called fixed action patterns. The

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns