The Psychology Of Shapes Logos And Advertisements

Subliminal messages are prearranged thoughts or ideas placed into the subconscious mind. Subliminal messages involve reacting to stimuli that are above your physiological threshold but below your perceptual thresholds. So basically your brain processes the messages without you knowing. The two main types of subliminal messaging are auditory and visual. In these two categories there are also subcategories. According to Anthony Pratkanis and Anthony Greenwald, who are Psychology professors, have defined these four different subcategories as:

Subliminal messages are messages that are perceived in the unconscious mind that most of the time we are not aware of. These messages are mainly designed to influence that way we think and feel. They are used to get people to buy products from their company. Subliminal messages can be perceived auditory or visually. Subliminal messages should not be legal and should be banned from being used in advertisement for it can lead to negative results. There should be another way to advertise that. Doesn’t involve manipulating our minds into buying the products.

Lastly, Pathos is more impartial to writers than Logos. Often times, Pathos that lacks facts. Also, Pathos is bias- ridden with the writers want the reader’s empathy and not all writers’ feelings are free from favoritism. Though the lucidity of words reaches the audiences fast, reader ought to watch for its scrupulosity since it is being written from the heart not the brain. For instance,In the article, “How Those Dove ‘Real Beauty Sketch’ Ads Went Viral” a writer, Eric Spitznagel explained that how the ads make people to feel emotionally. The Dove beauty advertising uses vivid words to convince women to buy the products by telling “you are more beautiful than you think.” This means, the dove ads target is to sell the product by motivating

Overall, my strategy will focus on appealing to logos. By using numerous statistics and data to reinforce the reality of our earth’s state to the audience. Presenting reason paired with a well-structured argument will hopefully make the audience gain a new perspective about environmental sustainability. Focusing on logos to argue my purpose helps the audience understand the situation and lead them to better actions. I will also appeal to pathos and ethos to support my main strategy. The facts will create credibility and by appealing to the audience’s emotions will help stress the importance of the issue and help gain the attention of the audience.

They know about the color wheel and there is so much media used now that helps a lot with advertisements.When it comes to emotions advertisements today are so good at appealing to your emotions and making you feel hurt, happy or mad. On top of the colors coordnating you have a lot of animation and your words are somewhere particulary placed in that image.

Look around and what do you see? You see letters forming creative words on this page, on TV and magazines. These letters form words which can be read in such a particular way. The typography behind the design seeks for the readers attention. The typography in design is the unique personality that identifies the product or advertisement, similar to fashion. Typography visually gives more to the idea behind the design. It is a way to call out and be heard without making a sound. It combines elements in new ways with different themes and ideas. The idea of typography has not changed since it was first created. The late seventieth century and early eighteenth century, type designers work was laborious and they had very little

The journal entry discussed the importance of using typefaces that reflect the project or company that it’s going to be representing. Companies have invested a lot of money to developed a certain image around their brand. They're want to maintain that persona and attracted a particular audience, so their advertising products needs to appeal to that demographic. As an designer, it’s important to do the proper research and figure out the right way to approach the project.

Many are aware of the psychology that exists behind color, but many may not know that it also extends to type choices. Just like color, a particular font can trigger associations, and conjure up powerful emotions, ideas, and feelings. This is why utilizing the correct typeface is an important facet of good design. Choosing the correct typeface is more like a science, and when used correctly will help deliver your message effectively and can help bridge any gaps within the design. In addition, using the proper typography plays a vital role in the development of your brand, and can help ensure that the first impression is a good one. Of course, before you are able to pick the correct font type, you first must know

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

The use of the anthropomorphism method in advertising is a key component to product and brand success in our modern society as well as in the past. According to Joshua Shaffer, the author of the article “Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century,” “Anthropomorphism means the attribution of human traits or characteristics to inanimate objects.” More specifically “anthropomorphism is a feeling, emotion, or action taken by human beings to attribute human characteristics to inanimate objects (Shaffer).” A common example of this is the phrase “My dog loves me.” Animals are not typically capable of acquiring the ability to love as well as other human-like emotions.

Advertisers and marketing companies are mostly interested in subliminal manipulation because by targeting consumers’ subconscious mind, they can control their involuntary actions, emotions and beliefs. The subconscious part of our mind is able to process around 20,000 pieces of information per second, where as our conscious part can only cope with about forty. This function explains why any subliminal message that our subconscious receives, can be received and responded to by consumers without them ever being aware of it. This form of mind control can be very powerful if used correctly, it could influence consumers to want and buy a product without their control (Winder).

When it comes to reading online, small font sizes, thin and low contrast fonts are the number one complaint by users. Every typography display that you choose either adds or subtracts from user experience so it’s important to invest in typography that best reflects your brand’s personality and that your target audience can identify with.

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.

Other attributes for fonts include size, letter width, stroke width, and leading. All of these qualities combine to produce a great number of options for users. Likewise, there are as many types and variations of users as there are fonts, and consequently these audiences have unique needs for reading and for font usage. The elderly prefer a different font than younger people (Keller 1997). Normal vision readers have a greater advantage in seeing than low vision persons, so special considerations must be made for those less fortunate (Mansfield, Legge, & Bane 1996), and persons reading from print are affected differently than those viewing a computer monitor. Researchers have considered these differences and have put fonts and their traits to the test.

This was greatly adapted in the 1950’s and has moved onwards, becoming more common in the present. Subliminal advertising largely started in movie theaters, where in cinemas they would strew messages saying “drink Coca-Cola (Sheehan, K. B. 2013).” The “drink Coca-Cola” was a phrase that would appear on the screen during the start of the movies and during the intermission and it would subconsciously impulse the viewer to buy Coca-Cola from the food court. Coming into the future this method is used in videogames where while playing you are met with company logos upon starting the game and thereafter shown products from other companies that are placed within the game. Some of the oldest advertisements that appear are from canned beverage companies and now newcomers such as car companies are coming into play, all the while polluting our screens with more subliminal advertising. The introduction of subliminal advertisements into video games has become the next step for many companies taking advantage of a person getting engulfed in the game screen in front of them. In relative concept, companies are taking advantage of the real estate that is your television or your computer and even your mobile phone to get you to buy their products.