The Public Relations Practices Of Tesla Motors

Tesla Motors, Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort, performance or luxury. Apart from the core function of designing and producing electric cars, Tesla also provides advance electric vehicle powertrain components and know-how to other automakers, which are looking into venturing in the EV (electric vehicles) market, such as Daimler, Toyota and others. The company’s headquarters are located in Palo Alto, California. Due to their specific business and marketing model, namely, no middle-man and little-to-no mass scale

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley that wanted to prove to the world that electric cars were the cars of the future (Tesla Motors, Inc, n.d.-a). The goal of Tesla Motors was to make electric vehicles that had instant torque, incredible power, and zero emission (Tesla Motors, Inc, n.d.-a). Tesla Motors engineers first began designing a powertrain sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name (Tesla Motors, Inc, n.d.-a).

This section will focus on how the current target market of Tesla make decisions regarding the purchase of their automobile. In order to better understand the needs of our target customers a survey (see appendix; figures 5-14) was developed; the sample method used was convenience sampling. Due to the lack of resources and time this method was the most appropriate. The main drawback encountered was that the sample was unlikely to be fully representative of our target population, making it difficult to generalise our conclusions. This should be treated as a pilot study; a larger, more

The purpose of this journal is to compare the old technologies (combustion engines) to the new (electric engines) and have proper laws/regulations. The article explains in great depth how Tesla sells privately to clients. This article is challenging to comprehend, it is written for an educated person. It is relevant with marketing because it explains who the crowd Tesla sells their cars to. The downside of the article is the complex vocabulary.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Promotes campaign called “Tesla Across America Challenge” This campaign can get people’s attention because they can know the quality of Tesla’s car and understand Tesla more. Tesla choose a person, who try to drive across America to use Tesla’s car, and he or she posts or tweets the picture when it arrives either Tesla’s charging station or Tesla’s store on the Social Media, such as Snapchat Instagram Facebook, and Twitter. Some states have neither charging stations nor Tesla’s showrooms, so the event can appeal to people, who do not see Tesla’s cars. When the car arrives the store or charging station, Tesla tries to invite local media to the places that stop by, so it tries to appeal local audiences Even though people are not interested

Finally, this paper gives recommendations on the best way for these car brands to proceed on social media. It was clear that work needed to be done on each of the different social media platforms. Overall recommendations include posting more of a variety of posts because these brands tend to focus on a single vehicle on their social media. Variety helps cater to more than just one customer and will help gain followers. Functional brand posts work the best for engagement. When looking at what these companies are posting about, the posts about the functional ability of these vehicles received the most engagement. These four vehicles, Civic, Focus, Elantra, and Altima, are very fuel-efficient and have high safety ratings. This is an advantage for them and should be posted about to gain market share. In some cases it is better for these

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

In the early 2000’s, Martin Eberhard and Marc Tarpenning worked alongside Elon Musk in order to develop electric vehicles which also provide the expectations of a luxury car. With headquarters in Palo Alto, California, Tesla currently has over six thousand employees and tesla cars on the roads in over thirty-seven countries. The Tesla Motor Company has created a trio lineup of vehicles which include the Model S, the Model X, and the Roadster. As the product architect and CEO of Tesla Motors, Musk implemented his plans to perfection including zero emission cars with the ability to go nearly three hundred miles per charge (National Geographic, 2012). Tesla is also a leader in selling online cars, a tactic they use in order to cut out people’s interaction with salespersons. Tesla’s strategy of direct customer sales and owning its own stores and service centers is a significant departure from the standard dealership model currently dominating the U.S. vehicle marketplace. Tesla Motors is the only automaker that sells cars directly to consumers, with all other automakers using independently owned dealerships. We incorporated the same approach with our new service which provides a test driving option to potential customers. Potential customers now have the option of utilizing our database to search for existing Tesla customers in their area and reaching out to them for a one on one test drive session in order to learn more about Tesla cars. Existing customers willing to

Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

How can Tesla Motors continue to sustain its competitive advantage in not only the electric vehicle industry but also as a leader in sustainable lifestyle?

Tesla must conquer the challenges that are related to the external factors that are shown in the PESTEL analysis. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Since it is a strategic gadget it will have some external factors that are going to affect other elements of the business such as consumers and community-based associations. It is important as it gives critical understanding to Publicizing in an overall setting that chooses those missions results and achievements. For a solid trademark and beneficent profits, Tesla can upgrade its long-term success by including the outcomes of the PESTEL analysis in a critical form. Tesla’s income is rising alongside with developing benefits. This condition demonstrates Tesla’s efficiency in acknowledging the external factors in the macro-environment of the

Tesla use swinging by the fences strategy, which implement high risk business, however generate high return. First, we target the high end customer by producing high class product. We produce the product at the same level as Maserati, Porsche, etc. We need to make an high brand image for the brand, especially the Tesla brand is still new to the automobile industry. Telsa has this different aspect from other car nowadays, Tesla operated by battery or we could say Tesla produce electric car. After we got quite some revenue to expand our market, we will target new segmentation of customer, which lower than the above explanation. We produce a product with price range from US$ 50,000 – US$ 75,000, which has lower class than Maserati and Porshe. We use this marketing