HIPPIE MOVEMENT (1960-1970) Mansi Nagdev Subculture CONTENTS • Subculture • Introduction – hippies • Appearance • Movement • Music • Spiritual • Political affects • War • Value • Fashion appearance • Influence • Decline of movement • Conclusion SUBCULTURE
The Beat Generation Subculture Every generation has its middle class, majority, and norm, which are decided by that era's standards of behavior and thought. Similarly, each generation has a group that rejects these standards and rebels against the norm. In the 1950's a group of American writers that exemplified this behavior formed. They were called the beat generation. The beat generation was particularly remarkable because although it was began by an exceptionally small group of people,
criticism of culture industry, where the standardization and commodification of cultural spheres became one of the major defects of the capitalistic system. The notion of class struggle shifted as well, to the clash of high and low cultural forms. Also known as authentic expression versus standardized product of cultural industry. Most recently, the discourse has gone through another important metamorphosis that has made advertising industry and consumerism the main forces, shaping hegemonic culture of mainstream
Emerging from the restrictive culture of the 1950’s, the counterculture of the 1960s challenged the prescribed norms, roles and expectations of the previous generations that outcasted youth found restrictive and alienating. Baby Boomers retained the abstract goals of mainstream society; they sought individual freedom and opportunities for self-determination. But their vision of the American dream widened the traditional definitions of freedom to include bodily, psychological, and political freedoms