The Purpose Of Research Design Essay

The research design and methods of a study are constructed based on identifying the research problem, developing the theoretical framework, and reviewing the literature (Merriam, 2009). However, the heart of any research design, according to Maxwell (2013), is the research questions. The research questions help to focus the study and influence the choice of research design and methods for data collection. “More than any other aspect of your design, your research questions will have an influence on, and should be responsive to, every other part of your study” (Maxwell, 2013, p. 73).

A research design can be understood as the planning of any scientific research from the first to the last step. In this sense it is a program to guide the researcher in collecting, analyzing, and interpreting facts (Bless and Higson-Smith, 1995:63).

A single-subject design of research was utilized. This research design is a prevailing and practical tool that is applicable for assessing interventions with the participant seeking specific habitual behavioral changes under a given set of circumstances (monitoring SSB intake). The design involves a AB structure, where “A” is the baseline (regular daily SSB consumption) phase and “B” refers to intervention phase (limiting SSB intake). Outcome was recorded during both phases, which made it easier to understand because it showed (intake) what happened on a day-to-day basis. Baseline data will be collected daily at the home (setting) of the participant for one week and entered into a questionnaire and chart at the end of the week. The following week the participant did the same thing, but only this time SSB intake was monitored daily to see if limits could be put on consumption, the behavior the participant wanted to change.

Research designs are procedures used for collecting, analyzing, interpreting, and reporting data in research studies. There are many different models with separate procedures for each of them. Research designs help guide which methods a researcher will use during their studies. When a researcher identifies an issue used for research mixed methods they choose a specific research design that best fits the problem and research questions in the study. The four basic mixed methods designs are the convergent parallel design, the explanatory sequential design, the exploratory sequential design, and the embedded design (Creswell & Plano Clark, 2006).

Qualitative research: In quantitative researches, group discussions or interviews are conducted to gather information. This research involves open-ended questions where consumers are required to answer in-depth questions. Experienced professionals are required to conduct interviews. It is both an expensive and time-consuming method of

Research methods provide guidance on designing a study. Research design and use of theory varies per research method. Each design has specific requirements pertaining to issues such as the role of theory, data collection, and the use of variables (Jackson, 2012). Researchers conduct studies when a problem or gap in the literature pertaining to a topic is identified, or when a weakness in an existing theory is identified. The researcher then formulates a research question. The research study should be designed to answer the research

20. Is the type of design used appropriate? This type of design is appropriate because non-experimental research looks at prediction and causality and does not use manipulation of variables. The researcher studies what naturally occurs.

Creswell, J. W.(2003) Research design: Qualitative, quantitative, and mixed method approaches, 2th edition, Thousand Oaks, CA: Sage Publication

Through the understanding of the elements involved in a research paper, a person can obtain the ability to complete good research. In research there are two questions asked; what is going on for descriptive research and why is it going on for explanatory research. The research design is simply the theory building approach to research. Although research design is the hardest part of research it is vital for research to be guided.

There are numerous research designs that a researcher can choose. Therefore, it is essential that the researcher chooses a research design that fits the purpose of the study. The purpose of this paper is to explore the logic of experimental design.

The Research Design Determine the most appropriate research design. Why two research design were selected and why two were not selected? What data collections instruments will be used? Survey? Interview? Other? I may select a qualitative and quantitative design only because the two together address different parts of the problem and together provide a richer, more multi-faceted response than either alone would. The qualitative aspect would give me an in-depth, rich perspective and allow me to plumb one aspect further whilst the quantitative investigation would base the investigation on a scientific, objective purview.

design but it allows study of phenomenon to be made (Rindfleisch, A. et al., 2008;

Research design is the approach that the researcher utilizes apparatuses of a study to collect, analyze, and interpret data. There are three types of research designs: (a) qualitative – captures the description of the event that is taking place by the means of interviews and observation; (b) quantitative – employs statistical measures to interpret data taken from surveys; and (c) and mixed method – uses both qualitative and quantitative designs for an more in-depth study (Creswell, 2014; Stangor, 2014). This paper will focus on the comparison and contrast qualitative and quantitative design in relation to the selected journals.

A mixed methods research design is a procedure for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem.

The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents.