The Pyramid: The Bottom Of The Pyramid

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4.1 The Bottom of the Pyramid
Almost half of the world’s wealth is now owned by just one percent of the population. (Oxfam, 2014)
The Bottom of the Pyramid (BoP) is an economic model that divides the population of the world into three groups. These three groups are divided by wealth. Figure 10 shows the three groups in the pyramid that is divided into the top, the bottom layer and the middle.
The top of the pyramid consists of half a billion people. These people live in great prosperity and where the economy is thriving. They mostly live in rich countries that are well developed. Within this group are the people that live where the economy is going well. These people are spread across almost all parts of the world and are composed of the middle and higher incomes of the developed countries. These people are also among the wealthy elites in developing countries. Below this group is another group of about two billion people with an income of 4,000 to $ 20,000 per year per capita. (Hammond, Kramer, Tran,
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Roosevelt. In his statement he said
“These unhappy times call for the building of plans that rest upon the forgotten, the unorganized but the indispensable units of economic power...that build from the bottom up and not from the top down that put their faith once more in the forgotten man at the bottom of the economic pyramid.”
But the term got more famous when C.K. Prahalad used it to reflect the billions of people living on less than two dollars a day. Prahalad has written a book about the BoP called; The Fortune at the Bottom of the Pyramid. The book is aimed at the business models of goods and services to the poorest people. In the book, new entrepreneurial opportunities are described for the poor people who live in the bottom of the pyramid. They are largely excluded from markets, but have a strong demand for access to innovative technology, products and
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