CHAPTER ONE
1.0 INTRODUCTION
The quality of the accommodation services consists of ‘the ability of a product or service to meet the needs, requests and expectations of clients’ (Zimáková, 2010). Jones (1998) argued that customers are only worried about whether the services of an accommodation establishment they are to be offered are of the standard that they expect. Guests expect the quality of service, which is in line with their requirements, service that conforms to the promise to perform set by an establishment in its marketing efforts. Hogan (1994) suggested that service quality is a degree of how well the establishment’s service level conforms to customer expectations. Johns (1995) argued that it is how the customer views the service provider of an accommodation establishment that expresses whether the level of service he or she offers is satisfactory. When a service failure happens, an organization ought to put plans in place to ‘bring back’ clients to a state of satisfaction (Boshoff and Staude, 2003:9). Griffin (2001:95) and Evans (2002:195) noted that accommodation establishments should carry out a ‘win back’ programme to retain valuable clients lost to the establishment. An accommodation establishment ought to plan ahead for service recovery. If it is fruitful with service recovery, this can result in an increase in the level of customer satisfaction (Baron and Harris, 2003:64).
In this regard, it is very important that accommodation establishments deliver high
A range of quality accommodation options: Because customers are coming from different countries and at different group of ages, they prefer having wider range selection of accommodation, includes hotel, motel, local homestay…
Accommodation is not always provided in a timely manner, is often insufficient, and sometimes not provided at all. At the elementary and secondary levels, other difficulties include: delays at many stages of the accommodation process, a large backlog in the processing of claims for special education funding, long waiting lists for professional assessments, and delays in the provision of special education programs and services. At the post-secondary level, information about services and supports is not always accessible, there are delays in accessing accommodations, and the right of students to confidentiality is not always
Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.
1.3 Compare customer profiles and their differing expectations and requirements in respect of hospitality provision
Different customers have different expectation than others: one could like the same hotel and everything but another person can say that the same hotel isn’t good , so we could say everyone has their own way of how they perceive things. Service quality can cover meetings and exceeding customer expectations (Zeithaml and Gronroos,
“Fuester von Volfnam, the council has spoken and has found you guilty of constant incidents of misuse of you power. In the beginning your efforts contributed much , but overtime, your mistreatment of the Shtejlni under your care has served not to better, but worsen our country. Therefore your title as Master of Hospitality is hereby forever stripped from you.”
This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.
In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can
This report analyses best practices implemented in world’s largest hospitality brands: Ritz-Carlton and Hilton Worldwide and how service excellence is achieved by them. It is divided into two main parts:
The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)
Data was analyzed by quantifying respondents’ responses of their levels of agreement with the statements that were used to evaluate students’ expectations of service quality at university hostels and perceptions of service quality at dining rooms. The levels of service quality expectations and perceptions were quantified by calculating the average scores on each statement. Scores obtained from calculating the averages for expectations were subtracted from the scores obtained from customers’ perceptions on each statement.
Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.
Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think
In the Travel & Tourism industry the success rate of the business depends on the quality of service and whether the customers are satisfied by the services
This paper delves into the realm of customer complaints in the Hospitality Industry. Issues that relate to customer complaints in general, complaining as a process, the impact of customer complaints, the most common complaints in the Hospitality Industry, hotel brands with the highest rate of complaints, and handling guest complaints are discussed.