The Questionnaire For The Survey

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

The information is presented in a direct manner, lacking unnecessary information, and written in a style which is easy for a range of readers to understand. They provide a thorough description of the development of the instrument, the norm population used, and an example of the survey, thus enabling the study to be replicated. A table of the frequencies and percentages of respondents’

Although the class has not had input into the methodology used to collect the data for this report it is still important for us to know why these methods were used. Questionnaires can be useful in order to get opinions and views from a large groups of people (McLeod 2014), such like conditions for the research for this reports. This can be useful as this can be an easier way of targeting a larger audience other than in interview purposes. This will also be more time consuming as everyone is answering the same questions.

In order to complete the study, research questions were developed with specific variables in order to determine the results

The demographics questionnaire was designed specifically for this research. The following nine items were included:

The questionnaire possess nine close ended type of questions which apply varied forms of scales / data types as well as one open ended type of question. Among these nine question (close ended) strive in collating information concerning customers in addition to overall perception / preference over the specific product with both specific / close ended choices for ensuring objective / quantifiable manner of measurement

The survey is the most familiar and ever-present method used to collect demographic information, feelings, and opinions, and to learn about a defined population (Graziano & Raulin, 2010). Also, use of a web-based survey will allow for immediate distribution of data (Greenlaw & Brown-Welty, 2009). In addition, to get a feel for the type of question to best use on the questionnaire, a focus group will also be used. Questions will on the survey will be related to the following information needed, i.e., 1)

The procedure used to collect information for the research study is a survey and the techniques used were interview and questionnaire. An interview is when questions are posed to an individual to obtain information (What Is Survey Research? - Definition, Methods & Types, n.d.). A questionnaire is a series of written questions a participant answers (What Is Survey Research? - Definition, Methods & Types, n.d.). Follow- up questionnaires were administered to participant face- to- face and participants who were living long distance were interviewed by telephone.

As a method to recap all the information provided, a personal survey will be handed out to each participant, once completed a personal assessment will be made with each individual in order to clarify any

The participants were generally briefed about the information obtained through the questionnaire, but they were informed to read the surveys and answer the questions on their own. Participants answered questions on a fixed scale as well as numerous (find specific number) demographic questions and one open-ended question. The participants were informed that their results would remain anonymous, and they were asked to seal their results in an envelope themselves following the completion of the questionnaires.

There are many advantages and disadvantages of questionnaires and throughout this essay I am going to examine the usefulness of questionnaires in sociological research. I will compare the advantages and disadvantages

The questionnaires will be correctly labelled to ensure survey data will be correctly linked. Verify that all surveys collected have signed consent forms. Track and analyze data as it comes in. All data will be stored on computer files for easy access and to comply with privacy laws. In conducting of the pilot testing, efforts were made by the researcher to ensure the setting, choice of participants and interview methods were as close as those intended in the main study as possible. Interview the participants on any difficulty they encountered while responding to the questionnaires. Record and analyze their responses for drafting the final questionnaires. This form of data collection and management aims ensure the collection of accurate and reliable

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.