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The R-EZ Universal Remote Control

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Mitchell’s New Product- The R-EZ Universal Remote Executive Summary Mitchell’s Electronics is excited to introduce the R-EZ Smart remote control. The R-EZ is a perfect addition to a family’s home theater. With today’s advanced home theatre system, and the multiple remotes needed to operate each system, can become infuriating. The R-EZ remote makes controlling the home theater system EZ. The remote has capabilities that automatically detects device codes, so programming the television or Blu-ray dvd is simple as 123. Opportunity has opened up for easy to use universal remote by way of high demand and record number sales of smart televisions and smart blu-ray dvd players. Our main marketing objective is to achieve first year U.S. sales of 200,000 units. The main financial objective is to achieve first-year revenue of $20 million, keeping first year losses to a minimum $1 million and break even early in the second year of sales.

Table of Contents
Current Marketing Situations
• Market Description
• Product Review
• Competitive Review
• Channels and Logistics Review

Strengths, Weaknesses, Opportunities and Threat Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats

Objectives and Issues
• First Year Objective
• Second Year Objective
• Issues

Marketing Strategy
• Positioning
• Product Strategy
• Pricing Strategy
• Distribution Strategy
• Marketing Communication Strategy
• Marketing Research
• Marketing Organization

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