The Real Harajuku

1943 Words8 Pages
The Real Harajuku: Japanese Youth’s Unique Self-Expression Years ago, a group of Japanese young people started hanging out at the Harajuku district. These trendsetting youth go there with their unexplainable fashion sense (Bartlett). The Harajuku fashion is just really so different because anything can be possible (Craft 26) and it is all about “creativity, theatricality, style, confidence, looking cute, and mixing and matching” (Knight). This was all made possible due to the fact that the youth still stayed at their parents’ home and their fathers provided them with the money they use up, meaning they can shop for whatever they wanted. Although it may seem that girls are the only ones fond of these kinds of things, young men in Japan…show more content…
Patrick Macias talks about Harajuku possibly getting “a major makeover via globalization.” Some of its gained popularity might not turn out to be a good thing. Some foreign clothing companies are beginning to open up stores in the Harajuku district. This can very likely mar the identity of Harajuku. “The special atmosphere of this place might be lost.” If people would just go here just to buy branded items like Prada, Gucci, or such, they could have might as well shopped in some other place. Also, nothing would set them apart from other societies anymore. Despite their unbelievable taste in fashion and the popular stores opening in their area, the Harajuku youth are not “simply slaves to a label.” They splurge a lot of money to look different from the rest. A lot of companies produce only small quantities of their products so that their merchandise would be seen as unique or some limited edition item that most people want. Some merchandise can become very expensive one day and cheaper a few days later. “These outfits are…an expression of an authentic Japanese experience” (Mead). What people like and dislike can change really quickly, which can cause stores to close down (Fulford). Brands or labels do not dominate the market of the Japanese youth, but rather, the youth controls what stores should put out and sell (Knight). One thing that probably induced the youth to dress
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