The Reality Of Visual Culture

Society is made up of ordinary items that throughout the years are given value by outsiders, people who think outside of the world they are in, or by those, who are, from a different time period. Anthropologists have been able to study the differences in human cultures and how they have evolve. “There are now four major fields of anthropology: biological anthropology, cultural anthropology, linguistic anthropology, and archaeology” (Dennis O 'Neil). Within these fields are subfields, visual anthropology is a very important subfield of cultural anthropology. Visual anthropology is the study of the history of human customs and culture through what one sees or perceives in various types of media. Therefore, “…the use of visual material in anthropological research…is the study of visual systems and visible cultures” (Banks and Morphy). Since media is seen as a representation of the truth, it is reasonable to say that it plays a major role in the accurate views of how society is. There are two categories in which I would like to describe how visual anthropology tries to describe human culture and custom: images and objects.

Popular culture is the artistic and creative expression in entertainment and style that appeals to society as whole. It includes music, film, sports, painting, sculpture, and even photography. It can be diffused in many ways, but one of the most powerful and effective ways to address society is through film and television. Broadcasting, radio and television are the primary means by which information and entertainment are delivered to the public in virtually every nation around the world, and they have become a crucial instrument of modern social and political organization. Most of today’s television programming genres are derived from earlier media such as stage, cinema and radio. In the area of comedy, sitcoms have proven

When I analyzed my self-representation I noticed many different things, from the rhetorical message that it gave to people, to the physical aspects that would be interpreted by first time viewers. If someone looks at my visual representation they would interpret that I am a very serious or conceited guy because I am just giving a smirk look. In my visual representation there is ethos and pathos appeals that helps send a message to first time viewers.

He elaborates on how visual rhetoric can either produce meaning, serve as focal points of collective memory and community, or create a point of view (Brummett 2015 p.196-201). He gives examples of how images can display messages that words cannot such as; studios creating cartoon animals to address issue like race, gender, therefore, not being as offensive (p. 200). Language can be abrasive and controversial however, images can allow people to visually see the issue and allow for emotion to arise. This example explains the underlying fact that images create community and unity within individuals. Next, point of view creates hierarchical structures with in an image.

In graphic communication we learn how to make different things. The one I like the most is when we had to make the logos and pictograms. It was my favorite unit to do because of the freedom we had of making our own design of our favorite brand logo. Also it helped me show how I would think of the logo and what creativity I had in my mind. This unit really helped me show the elements of what graphic design really is. It will help you in life because it would give a different perspective on other brand logos and also thinking about what symbol would represent the company you see around.

Individual slogans, catch-phrases, melodies, icons, inventions, and fashions are typical memes. An idea or information pattern is not a meme until it causes someone to replicate it, to repeat it to someone else. All transmitted knowledge is memetic. Also meme is an idea or habit that's passed between people and generations through imitation. An example of a meme is the cultural tradition of women wearing skirts.

Bram Stoker utilizes point of view, imagery, and tone to illustrate Lucy’s pre-transformative phase through a diary entry, giving further context to various symbols in Chapter 11 of Dracula.

Visuality, defined in a most straight forward way, is the quality or state of being visual or a mental image or picture relates to the process of glimpsing with the eyes. Even though the term encompasses a broad array of explanation and it conveys different things to different people, it relates with the prism with which people construe the world. It applies to both tangible and intangible and depending on one’s ability to exploit the visual senses. Visuality plays an integral role as a cultural tool in the society. In the contemporary context, it refers to the manner in which people see and how they are seen. However, on numerous occasions, mentioning of the word elucidates the idea of construing contents via media

A study published in Psychology of Aesthetics, Creativity, and the Arts found that watching famous television dramas can increase your emotional intelligence, and make you more empathetic.

Susan Blackmore’s idea of memetics is controversial because not many believe it is scientific at all. A meme is “an idea, behavior, style, or usage that spreads from person to person within a culture” (Blackmore, 7). Blackmore describes this as singing “Happy Birthday” to someone or a handshake could be a meme. A meme is a form of imitation.

The bowler hat has been a part of visual culture ever since it was designed and created during the reign of Queen Victoria in 1849 for Edward Coke, a British soldier and politician. Since then the bowler hat has become symbolic in visual and popular culture, being featured in books, films and logos, as well as being used within politics in order to relate to other classes, as well as bypassing gender stereotypes. These hats were originally used as head protection for gamekeepers as their previous headgear – the passing trees kept knocking off the top hat as they rode on horseback. The hat itself became popularised with almost all classes, bypassing the stereotypes that had been present beforehand, which coincidentally has occurred in the form of bypassing gender stereotypes as well.

Have you ever watched a food commercial with images of juicy burgers or rich dark chocolate and instantly desired to eat that particular food based on the picture? These are clever advertising and marketing tools used to lure consumers with enticing the imagination. These tools have been used for many years and prey on our use of visual literacy. Visual literacy is the capacity to explain what we see through images and make meaning of them. The textbook, Visual Literacy: Learning to See, and Brian Kennedy’s video, Visual Literacy and Why We Need It, explains the definition of visual literacy differently. The textbook and B. Kennedy’s video both offer an intellectual clarity on visual literacy, but the textbook gives a more accurate definition based on today’s world, seeing as there is a continuous use of images in advertisements and marketing, which rely on much more than just our sight.

The readings for this week consisted of summaries in Applerouth and Edles (2016), excerpts from Discipline and Punish by Michael Foucault (1975), “Social Space and the Genesis of Groups” by Pierre Bourdieu (1982), “Outline of a Sociological Theory of Art Perception” also by Bourdieu (1968) and Orientalism by Edward Said (1978), as well as the article “Towards an ‘optics of power’: technologies of surveillance and discipline and case-loading midwifery practice in New Zealand” by Deborah Davis and Kim Walker (2013). All of these readings center on “Poststructuralism”, which Applerouth and Edles (2016) describe as being a response to “Structuralism” (Applerouth & Edles, 2016, pg. 644). Applerouth and Edles (2016) state that “From the perspective

What pops into your mind first when you think of popular culture in today’s day and age? The latest dirt on celebrities or the latest iPhone release? The latest controversial issue or the latest iTunes hit? Regardless, pop culture encompasses all four of these concepts and many more, which consume the world we live in each and every day. Think about education. At first thought, your mind may not make the connection between the newest Taylor Swift song and the highest ACT score, but the linkage between the two becomes undeniable when you dive deeper. Ponder this: each day millions of kids walk into school buildings across the United States, each of them glued to a little slice of pop culture, a.k.a. their phone. And each day these millions

Popular culture is a term that holds various meanings depending on where it 's being defined and the context of its use. It is usually recognized as the language or people’s culture that prevails in a society at a point in time. As social researcher Brummett explains in his book “Rhetorical Dimensions of Popular Culture”, pop culture reflects the characteristics of social life, where the publicly are most actively involved. Popular culture is known as the ‘culture of the people’. This culture is determined by the interactions between people within their daily activities, for instance, dressing styles, use of language, greeting rituals and the ways that people behave in public, etc. are all examples of popular culture. Popular culture is also diverted by the mass media (Abbott and Sapsford, 1987).