The Reinforcement of Hegemonic Ideologies & Gender and Sexuality Stereotypes Within Cosmopolitan Magazine Advertisements

Kenon Breazeale’s argument in his text begins by touching on how Esquire would place certain articles in their magazine in hopes of attracting the male consumer. In order to do this, Breazeale claims that the magazine did so by the “simultaneous exploitation and denial of the feminine” (Breazeale 72). In that way, the magazine

Magazines play a part in creating the image of sex sells. Advertisers use an image to create an advertisement to sell a product. The Purpose of advertising is not to sell sex, but to attract the consumer. Their talent is the ability to transform seemingly neutral object to create a desirable product. It’s no wonder that we are so

As stated by Fite, Fite, Mcelwee, Neal, & Smith (2000) sex in advertising can be viewed as unacceptable and poor in taste by some viewers and acceptable or essential to others. The debatable issue of does "sex sell" has become a great importance to society as well as the advertising companies. Random students at Northern Kentucky University were interviewed by Fite, Fite, Mcelwee, Neal, & Smith (2000), about there opinions of the use of sex in advertising. The students had several different opinions, here are a few examples:

The main purpose in Carr writing this essay is to expose the small amount of diversity involved with the magazine industry, which has always been

Featherstone looks down on publications that emphasize most of their print on Fashion, relationships and celebrities and advocates for magazines that stimulate intellectual growth, promote a healthy body image and include diversity. As an active journalist, columnist and activist, Liza Featherstone makes a good point in her article all while using most abundantly three rhetorical tools: logos, ethos and pathos that she wove into a studied text organization and a simple writing style. It is through ethos that Featherstone does a great job at defending her viewpoint, because her argument lacks a lot

Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.

An important controversial issue that America faces today is the debate of sex in advertising. Edward A. McCabe and John Carroll are two authors that present opposing arguments about this issue. McCabe persuades the reader into thinking that sex in advertising is no big deal, while Carroll explains why this is a major problem in America. Sex ads are defined as any type of advertising that shows pictures of partial nudity with wording that relates to the body in a sexual way, usually portraying women. Sex in advertising has been around for a long time but has the industry become too sexually explicit?

The magazine’s mission (mandate or philosophy) is the magazine’s focus. It is what defines the

I have always believed that modern women were discreet about subjects, such as wanting more money, sex, and exercise; however, prior to reading Cosmopolitan I was unaware that this content was available for males to purchase and gain more insight on women. My initial perception of Cosmopolitan was that I would be bombarded by articles on clothing, make up, and celebrities; instead, I stumbled upon articles about emergency funds, cycling, and the best sex toy in the market. Upon analyzing women’s magazine Octobers Cosmopolitan I was able to examine articles that went against my expectations and views on the opposite sex because I discovered women are concerned with their finances, lust, and bodily improvement.

Sexuality is a fundamental aspect to culture and to individual identity. Sexuality is not static; the norms regarding sexuality changes over time and is relative to culture. In the modern age, the methods and means for media expression have multiplied to new, great heights. The opportunity to consume media is omnipresent in many cultures of the 21st century. The media has affected sexuality over the course of the past two decades specifically. The paper considers the spectrum and quality of affects media has had and continues to have upon sexuality in cultures around the world. Media does affect sexuality, yet the consumers have the power to affect the media; media representation of sexuality and it affects, then are an expression of tension, conflict, or the struggle for balance between the unspoken laws of culture and the influence of the few media companies who own most of the world's media.

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

“Sex sells” is probably one of the most used catch phrases that every generation understands starting in their adolescents. With the right to freedom of information and availability of the internet access, there cannot be limits set on adolescent’s exposure to such media marketing. This becomes a challenge as every generation seems to be getting more active and savvy in their use of technology, earlier and earlier. However, the phenomenon of barely clothed men is new even to the younger generations today as it corresponded with the recent normalization of gay culture in the mass media as suggested by Parasecoli. Further, the author confirms that “the enthrallment with the body image, previously imposed mostly on women, is now becoming a common feature in identification processes” (p. 284). Seeing a man in an overtly sexual ad, even when the product that is being sold is unrelated to sex, has become a common

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The purpose of this experiment was to determine the extent to which women are presented as sex objects in magazines. Previous research by Stankiewic and Rosselli (2008) resulted in 51.80% of advertisements in magazines that featured women, and portrayed them as sex objects. The particular way in which objectification is defined, and thus the resulting rates at which women are portrayed as objects, had varied by study. The objectification of women in advertisements also varied by magazine type.

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising