The Relationship Between Journalism and Public Relations

So as stated earlier, both public relations and journalism requires extensive writing skills as well as being able to interview subjects and intake large amounts of information they do differ. Although there are many positive sides to public relations, there are also some downsides to it. The profession of journalism has been affected by the growth in public relations, and sometime soon people will notice the negative affects when the news being reported isn't as good as it once

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

There is no doubt that journalism has changed from what it was in the past. The new form of journalism has its benefits, but many journalists would argue that there are major problems with today’s media, especially in its news coverage, that would negate the benefits of this new era of journalism. The biggest problems with today’s media coverage are the emotion driven bias of news articles and the struggle to report the truth to the general public.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

In our evolving world, it is difficult to differentiate the truth with the constant pour of information It is a journalist's job to report the truth and to be sure that they have reliable information. A journalist must be successful in performing fast-checking before they can validate a story. Credibility is the backbone on journalism, and once it is destroyed it can be difficult to regain. It is also vital that journalists remain free from faction. When journalists break the obligations of journalism they are subject to criticism and distrust of the public. It becomes an issue when journalists jeopardize the public's ability to be free and

When journalism is chosen as a career, society tends to have a stereotypical image of a group of photographers chasing celebrities. If not, then an image of an anonymous person writing biased comments about current affairs, trying to manipulate the truth. However, their real work earns them every cent they deserve unlike the heartless lawyers who earns millions for defending criminals. The work of journalism, on the hand, consists of interviewing and attending events in all conditions in order to gather news and information for public interest. This is followed by further research into the background information then assessing suitability of reports and articles for public. The process is much more difficult than expected, especially with

As public relations and journalism, the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media, which aim to influence public opinions since the early twentieth century (Coombs and Holladay, 2010). In order to sharp citizen’s opinions, Charron(1989) mentions that the PR practitioners and journalists often prefer to work together and share information as cooperation. The dependent relationship, as Coombs (2010) explains, the PR practitioners scheme to cover through media, while the journalists are exploiting

This memo is to discuss commonalities and differences among two scholarly articles relating to the field of public relations, found in the Journal of Public Relations Society of America. The purpose is to inform those in the communication field, moreover; those with a concentration in public relations to the use of language, format, and target audience of presentation in current research studies. The following articles Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors, written by Richard D. Waters, Ph.D. and Holly K. Ott, M.S. and Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship by Drew Wilson, MA and Dustin W. Supa, Ph.D, showcase the current practice in presentation that will be beneficial in this field.

Nowadays journalists have the responsibility to report facts as accurately, objectively, and disinterestedly as is humanly possible. ‘’The, honest, self-disciplined, well-trained reporter seeks to be a propagandist for nothing but the truth’’ (Casey, 1944b).

Silverman believes the news while being founded on accurate information, has now become known for lies and rumors. Lack of credentials results in distorted facts, which leads to the routine of claiming and exerting some compelling phrase to receive credibility. Silverman’s goal is to create an awareness in the next generation of journalists, so that the river of polluted information, may someday, return to the

The belief that journalism is in decline has triggered major alarms, because society needs an informational environment that is easily available to all citizens such as newspapers. There is a large body of journalist that suggests that if television has taken over from the press as our main source of news this may limit our capacity to learn about public affairs; newspapers are believed to be far more effective than television at conveying detailed information necessary to understand complex and detailed issues. There is also widespread concern that if journalism fails as a profession it will not be able to reach large sections of the community, particularly younger or less educated readers. This may reinforce a growing gap among citizens between the information that they receive.

During my undergraduate studies, I had studied the fundamental concepts and theories of social, institutional and mass communication, public relations and media, both traditional and modern. Furthermore, I had the chance to relate my theoretical studies to applicable practice through my internship at the

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.