The Relationship Between Organizational Culture And Employee Motivation

Qualitative interviews, favoured by Interpretivists, are used in social research methods to facilitate a more evocative communication of people’s life experiences, activities, emotions, and identities, more so than quantitative methods of research. The main task of qualitative interviewing is to ‘understand the meaning

The case study in this research is carried out from one of the best banks in Nigeria to investigate the level of motivation and its total impact on both the employee and the organisation.

The method of qualitative research become key method in the human and social science and also in the education and health science. The definition of qualitative research is a research using methods such as participant observation or case studies which result in a narrative, descriptive account of a setting or practice. Sociologists using these methods typically reject positivism and adopt a form of interpretive sociology (Parkinson & Drislane,2011). It involves the research using data that do not indicate ordinal values. Furthermore, qualitative research includes the different kinds of data collection, techniques of analysis and diversity of theoretical frameworks (Guest; Namey & Mitchell, 2013). According to Creswell(2013) ‘’the final written report or presentation includes the voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem, and its contribution to the literature or a call for change.

This research intends to achieve a qualitative paradigm to allow for in depth opinions and perceptions to be sought (Holliday, 2016; Saldana, 2015). Flick (2008) describes qualitative research to be an ‘interpretive, naturalistic approach to the world’ that

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

[Qualitative research] is an effort to understand situations in their uniqueness as part of a particular context and the interactions there. This understanding is an end in itself, so that it is not attempting to predict what may happen in the future necessarily, but to understand the nature of that setting—what it means for participants to be in that setting, what their lives are like, what’s going on for them, what their meanings are, what the world looks like in that particular setting—and in the analysis to be able to communicate that faithfully to others who are interested in that setting….The analysis strives for depth of understanding. (p.1)

This chapter includes the methodology and research design of the study. The chapter is organized in the following sections: (a) research design and design appropriateness;

Qualitative research methodologies are designed to provide the researcher with the perspective of target audience members through immersion in a culture or situation and direct interaction with the people under study. Qualitative methods used include observations, in-depth interviews and focus groups. These methods are designed to help researchers understand the meaning people assign to social phenomena and to elucidate the mental processes underlying behaviours. Hypotheses are generated during data collection and analysis, and measurement tends to be subjective. In the qualitative paradigm, the researcher becomes the instrument of data collection, and results may vary greatly depending upon who conducts the research.

Todeschini, M. (2011). Webs of Engagement: Managerial Responsibility in a Japanese Country. Journal of Business Ethics, 101, 45-59.

Qualitative research focuses on understanding a research query as a humanistic or idealistic approach. This type of research is used to understand people’s beliefs, attitudes, behavior, and interactions (Pathak, Jena, & Kalra, 2013). Qualitative research includes an “array of interpretive techniques which seek to describe, decode, translate, and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world (Cooper & Schindler, 2014).” This type of research is highly criticized as “unscientific” because it lacks scientific rigor, but through appropriate research design, data collection, interpretation, and communication the rigor of qualitative research is ensured (Mays & Pope, 1995; Whittemore, Chase, & Mandle, 2001). Some types of qualitative research that are ordinarily undertaken are individual or group interviews, focus groups, and case studies (Cooper & Schindler, 2014).

Previous chapter describes the methodological approaches used to arrive at the aims and objectives of this study. This chapter is divided into seven parts. The first part explains the research philosophy used in this survey outlining the philosophical foundation that guided this research. The second part describes the research approach and the research strategy. The third part illustrates the instruments used in this study. The forth part describes the sampling strategy used in this section. The fifth part outlines the data collection approaches used in the research. The sixth part explains the approach used in conducting data analysis. The remaining parts explain the measures taken to ensure reliability of data collected and the ethical considerations that were taken during the study. As a whole, this chapter provides an overview into how the research was approached and executed.

Kvale defines the qualitative research interview as “an interview whose purpose is to gather descriptions of the life-world of the interviewee with respect to interpretation of the meaning of the described phenomena” (Kvale, 1983: 174).

This chapter presents the methodology used for this study. The research design and details on how participants are recruited are included, followed by a description of the data collection tools and data analysis. Finally, the chapter ends with a description of the ethical issues and the limitations encountered in this research.

There are many different definitions of qualitative research; one definition that defines it well is; “a means for exploring and understanding the meaning individuals or groups ascribe to a social or human problem. The process of research involves emerging questions and procedures, data typically collected in the participant’s setting.” (Creswell, J. 2009)

PROPOSED METHODOLOGY The research will be a comparative study of the correlation between the organisational culture, employee motivation and job satisfaction with regard to