everywhere on the world's markets. The fact that you can quench your thirst with Coca-Cola in about 185 countries is but one example of U.S. economic ambition (Stephens 1993, online). Likewise, European anti-globalization activists have long criticized Hollywood and its big-budget studios for monopolizing the world movie in-dustry and, consequently, flooding other cultures with American iconolatry. The popu-larity of a movie like Jurassic Park (1993), for instance, was identified as threatening to the national
Ohio Wesleyan Writing Center Founded University Promoting1955 as a hallmark of liberal arts education writing Writing Guidelines Statements of Purpose From the OWU Writing Center in the Sagan Academic Resource Center The OWU Writing Center Corns 316 ▪ (740-368-3925) ▪ http://writing.owu.edu ▪ open Monday-Friday, 9:00 a.m. to 5:00 p.m. Ohio Wesleyan University Writing Center © 2011 Writing Guidelines for Statements of Purpose Contents Writing Your Statement of Purpose ..........
441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlear™ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the
In part this reflects a more general decline in the academic world as falling relative salaries and status have reduced the intake of talented academic entrepreneurs. But I also think it reflects the cumulative impact of regulatory and careerist pressures in the academic world itself. With government agencies pressing for ever more standardized and conventional research and with increasingly instrumental careerist vi FOREWORD behaviour by academics, there are fewer incentives to bridge the
E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in
Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless