The Repositioning of the Common House Phone

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Demographics The repositioning of the common house phone is a challenge. One option for the phone is to sell more landlines phones to developing world nations, but even there the growth possibilities are slim. There are small markets like Belize, but in most countries landline infrastructure is becoming limited. There are options, however, for repositioning the home phone in the United States, with some modifications to the technology. Lardinois (2010) notes that Americans under the age of 35 are unlikely to have a landline, as they use wireless devices for their computing needs. However, even wireless devices rely on hardwire connections to the router. The common house phone can be repositioned as a multi-purpose device, emphasizing a number of different unique functionality elements. The target market for the redesigned and repositioned common house phone is the same market that has eschewed the phone to this point, the urban under 35s. Other target markets already have house phones, so there is less sales potential. However, by making the common house phone attractive to the younger demographic, there is strong growth potential in the new product. The number of under 35s in the United States, according to data from the US Census Bureau is 145 million, and excluding minors the total target market is 62.65 million. Types of Research In order to reposition the common house phone, substantial market research forms will need to be utilized. The objective of the
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