The Reviews On Different Websites

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

It can be time consuming and tiring to read hundreds of reviews and come to a conclusion about a product. Instead if there is a system that could evaluate reviews and give a summarized opinion about a product than that would be much more beneficial. On the other hand evaluation of online reviews will also help the manufacturers of the product to understand what the customers of the product feel about the product. And in order to find the opinions of the users it is necessary to analyze these reviews extensively. Analyzing the reviews manually is impossible as there will be millions of reviews online. But it is possible to analyze them by making use of mining algorithms and sentiment tools and come to a conclusion about the product.

In the paper Nguyen et al \cite{Micro:Ng}, the model makes use of the Micro-reviews\cite{Micro:Ng} generated by the users through various social media sites about any particular entity. Micro-Reviews \cite{Micro:Ng} are the reviews that are not too long , easy to comprehend and also considered as the most appropriate feedback of the customer. But it is starting to get complicated as the number of Micro-Reviews \cite{Micro:Ng} are increasing and is hard to go through several thousands of the user reviews to find the best review suitable to the user preferences. In order to overcome this, these reviews are categorised in to either positive or negative feedbacks. Then this Micro-Reviews \cite{Micro:Ng} are associated and

Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.

The study will take the form of a cross-sectional design in which the target population will be people selected via convenience sampling. It aims to assess the view of the customers at a specific point in time. The tools of study to be used will include a random selection of feedbacks from social media. Also, an online search on databases will be conducted to provide relevant journal articles on the companies. Online sources will also be useful in finding out relevant information about the Company websites, and their online platforms in social media will also be examined for relevant

The National Park Service of the United States maintains a history and culture section for each of its parks. Presidio of San Francisco is part of the National Park Service, and has its website within the National Park Service domain. The Presidio of San Francisco has served as an army post for three different nations, the Spanish, the Mexicans, and finally, the Americans. The Americans used the Presidio as a military post for 148 yeas. The life of General John Pershing is linked up with the history of the Presidio.

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Through out the years people have relied on their health care providers for medical treatments. Now a day, people have the opportunity to research about any illness, medical concern, medical diagnosis and any type of disease in the Internet. There are many health care organizations that offer people around the world with information about drugs, illnesses, diseases, outbreaks, treatments, preventions and the list goes endless. In this paper the writer will review and summarize governmental health agency websites.

When any consumer likes a Facebook page, monitors a brand via Twitter or relates with a brand's existence on various social media networks like YouTube, Google+ or Twitter, a connection forms between the brand and the customer (Hennig-Thurau, et al., 2010). 19% of customers buy "often," and twenty nine percent of the customers buy “sometimes” due to their bonding with the brand. “There is a definite correlation between a customer liking a brand online and consumer's possibility to buy that brand," according to Social Vibe CMO John Capano. "People often follow brands on social media sites not because they find them adorable but because they want to acquire something," pointed Lieb. All Likes may not be equal (Libai, et al., 2010).

Our objective for this assignment was to visit the following websites: amazon.com, barnesandnoble.com, and christianbook.com. We are to report on the similarities, differences, and which site where we are most likely to purchase and book and explain why.

To maintain consumer satisfaction businesses have begun to implement blogs. Effective companies rely on the critical feedback from consumers via social media.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Social media has played a significant role in consumer decision making, including such areas raising awarness, sharing information and opinions as well as postpurchase experience ( Mangold and Faulds,2009). It turns out that consumers tend to trust knowledge and experience shared by other customers on social media more than those opinions reviewed by the manufacturer or the marketer of the product or the service.(Linchi Kowk,2012)