The Rhetor From Grove Press By Richard Seaver

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

Specifically, Rubins’ use of clear, precise language helps her readers understand her analysis. For example, in every instance that Rubin uses historical context, she skillfully crafts her explanations and descriptions of the information presented in a way which is easily comprehended by an audience who may or may not have any background information on the subject. Furthermore, the structure and organization of Rubin’s essay, such as the way she meticulously walks her readers through each element of Coca-Cola’s ad, also lends itself to it’s ease of comprehension. Consequently, both of these elements work together in Rubin’s writing to bring together an analysis which is easily understood by the average

Bartleby, the Scrivener, is a story written by Herman Mellvile. It is about a successful lawyer who hires a homeless, depressed man named Bartleby to transcribe documents for him. The narrator of this story is the lawyer. Throughout the story, Bartleby declines at his job, saying he would “prefer not” to perform his duties. Eventually, the lawyer learns about Bartleby’s homelessness by discovering he has been living in the office. After a while, the lawyer feels it would be best for the business to just move to a different office, so he does. To his surprise, Bartleby follows him there. Bartleby ends up getting arrested and eventually dies while in prison. This story has great meaning to it. The main character displays a great character of

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

An author’s diction is what their writing style is. What was their overall vocabulary style choice? Was the essay formal or informal? These questions compromise what makes Dave Barry’s criticism of ‘retail patriotism’ more down to earth in order to not only reach a certain audience, but to also show that a point can be made without an over extensive or over complicated vocabulary. An example of this simplified yet educated writing is, “What we are talking about, according to the commercials, is that Miller is by God an American beer,” (190). Barry subtly points out that America has been put on the back burner to advertisement. He shows us that even though one does not have to look up new

These devices made Seavers letter more convincing to the audience because he made logical points that made sense to the audience. For example, I do agree that it's rare for someone to order a book and get can of Coke by mistake. The use of satire in the letter helps convince the audience that the claims that Herbert's made arents as serious as they seem. They are two very different products that can be advertised with the same slogan and remain different to the public and buyers of them. Also as Seaver explains in his letter, they both have the right to used the slogan they wish to because of the First Amendment. So not only does Seaver have a better argument but also has more logical points than Herbert´s.

This justifies that Seaver agrees with Herbert and from this readers will be able to tell this is one of his weakness because with agreeing with someone he is trying to persuade someone that is not going to stop using the slogan. Another weakness that Seaver includes is in lines 20-21 by saying, “Problems not unsimilar to the ones you raise in your letter have occurred to us in the past”, which is followed by a brief recount of a similar experience that Seaver faced before. The transition to his history is a weakness because he is getting off topic and is losing focus of the main point that he is trying to get across to Herbert. The effect of this is that it may cause Herbert to believe that he is losing focus of the issue and it may cause him to dismiss what is followed after the history due to the likelihood of being off-topic and likely unnecessary.

¨There was a law against luke. Not him personally everyone like him, kids who were born after their parents already had two babies (pg 6)¨. Would you like a law against you? Among the hidden by Margaret Peterson Haddix clearly shows that dictatorship is horrible. In this novel Luke is not allowed to leave the house or be seen. Luke leaves the house in cover and meets a girl the same as him she can't go anywhere so she tries to convince luke to rebel to be like regular people with her but he is to nervous. Luke shows the character traits of brave, jealousy and adventurous as he hides in the shadows.

In both letters, one written by Ira C. Herbert, and the other by Richard Seaver, they use their letters to persuade the other to see their point of view. They do, however, use different methods to achieve this. Herbert supports her claim by offering a sympathetic tone in order to make Seaver change his theme or slogan. Herbert connects the slogan used by Seaver and the slogan used by the Coca-Cola Company in order to build up reasons why they

The Onion’s satirical press release of the new, exciting “MagnaSoles” revealed the ploys and tactics of how products are advertised to a consumer population. Exposing the fallacy and manipulative power of ads, it uses a satirical tone throughout the article through inflated diction, absurd reasoning, coupled with false testimonies and counterfeit professions to discredit

The Light in the Forest book was about an Indian boy, True Son being forced to return to his white parents that lived in Pennsylvania. True Son went back to his white parents and his younger brother, after being an Indian for eleven years in Ohio. With him was a white soldier, Del Hardy that spoke the Delaware language. Myra Butler, Harry Butler, and Gordie Butler were excited for his return. When he arrived home, his Aunt Kate disliked True Son and his customs. His Uncle Wilse made fun of his language and his people. Uncle Wilse hated True Son what he was, an Indian and slapped True Son. True Son got into a lot of conflicts with other whites because of his Indian mindset.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

John Collier’s ‘The Chaser’, a short story that follows Alan Austen, a character who shows typically feminine or androgynous traits, displaying Alan being timid, easily manipulated, cowardly, and inevitably, the harbinger of his own destruction. ‘The Chaser’ features Alan seeking out an old man for a love potion to make Diana fall in love with him. From a sophisticated gender perspective, ‘the Chaser’ is shown to be patriarchal to start, with androgynous areas that end with the story being heavily androgynous. Based on text in the story and underlying themes, ‘The Chaser’ is Feminine and Androgynous, and Austen displays Feminine androgynous traits heavily by the end of the story.