The Rhetorical Analysis Of A Gun Control Advertisement

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

Specific Purpose: To convince my audience to stand up for our constitutional rights, and to see that we need to be able to defend ourselves effectively against outlaws who will obtain the guns the government is trying so hard to ban.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Laws regulating the use of guns in America have been a hot topic for years. Media coverage of mass shootings, acts of terrorism in and outside of the United States, and stories of families being murdered in the night has resulted in a desensitized, or perhaps, overly sensitized nation. People are scared and have centered their idea of safety on one of two main approaches: creating stricter gun laws so less crime occurs, or taking away gun restrictions so everyone can protect themselves against crime. Policies stemming from these vantage points begin by the agenda set by pertinent support and opposition groups, reflecting these approaches.

This discussion addressed the 2nd amendment in relation to the 21st century. Considering the most recent attacks on society, this issue is being highly addressed throughout America, and this discussion follows just that. Throughout this event, the speakers analyze the words behind the 2nd amendment, described the increase in police brutality in relationship to guns, and illustrates the connection guns have in history.

Purpose: The purpose of my presentation is to persuade the American people that guns are beneficial to the United States and should not be controlled or abolished by the government. I want my audience to support gun rights that focus on giving the American people the right to own and carry guns freely. My central idea is that guns are not the problem, but a major part of the solution to gun crimes in America.

The debate over gun control has been raging through the American political systems for years. On one side, there is the National Rifle Association (NRA) and 2nd Amendment-citing citizens who use their firearms for hunting and self-defense. On the other, there is Handgun Control Inc. (HCI) and followers of the Brady Campaign who want to ban guns on the basis that they are dangerous. Both sides have strong arguments, anchored in historical precedent and statistical analysis. Anti-gun control lobbyists’ arguments include the guarantee of the 2nd Amendment, the definition of “militia” as any adult male, self-defense, the relative uselessness of permits and regulations, and court cases in favor of firearm possession. Pro-gun control activists

The arguments of the anti-gun lobby are generally based on so-called "common-sense" and emotional pleading, with relatively few statistics backing up their claims. They argue that the Second Amendment to the Constitution is only giving the states the right to regulate militia activity and therefore possess and "bear" arms (Rowland 3). Some of the more extreme anti-gun lobby advocate repealing the Second Amendment altogether. Since the most extreme advocates of gun control wish to ban guns regardless of the Constitution, it becomes necessary to not just examine the law of the land, and the courts interpretation, but also the underlying philosophies of both sides of the debate.

As the gun control issue began to heat up a timely find was made, a poem by Carl Sandburg. The first half of the poem reads, “Here is a revolver. It has an amazing language all its own. It delivers unmistakable ultimatums. It is the last word. A simple, little human forefinger can tell a terrible story with it. Hunger, fear, revenge, robbery hide behind it. It is the claw of the jungle made quick and powerful. It is the club of the savage turned to magnificent precision” (Doyle, 2013). This is an incredibly powerful poem that encompasses the terrifying power of a gun. Those who wield it hide behind and rely on its power as they commit horrible

Some people often have passion and power towards their subject, which has influenced our world over so many years. One person who could potentially inspire our world is Jeffery Goldberg, author of "The Case For More Gun(And More Gun Control)", published in 2012. In this essay, Jeffery displays a proper amount of charisma to persuade the reader that having a gun can be used as a tool of defense, which leads to an effective essay. Jeffery Goldberg's argument in "The Case For More Gun(And More Gun Control)" is effective because of his use of pathos and ethos in the overall article. These characteristics appeal to the reader, which in overall make it effective.

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

When we hear the term gun control, we think of opposing sides of the topic arguing whether citizens should continue to have the right to bear arms or not, including the possible consequences of continuing the use of the second amendment. As we know, gun violence is one a the major political issues that has caused public corruption and still continue to this day. During Barack Obama’s eight year term of presidency, he announced his thoughts and plan for change on how to limit gun control violence. He discusses how gun control can affect the lives of citizens physical and mental health, along with overall lifestyle. Barack shares past tragedies of gun violence and how gun control has played a huge role into our society. Throughout this speech Barack Obama gives on gun control, he persuades the public by using ethos, pathos, and logos to highlight the important concepts for change of this amendment.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.