The Rhetorical Analysis Of 'The Onion'

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

When it comes to disputes on executive sales, companies prefer to keep the war on paper, but regardless, the battle can get quite intense. Ira C. Herbert is a representative for Coca-Cola while R.W. Seaver represents the Grove Press Company. Both employees send letters in order to dispute over the usage of the catch phrase “It’s the Real Thing.” Each representative addresses his reasoning behind why each respective company has the right to the use of the phrase. To persuade one another, the use of rhetorical strategies is apparent throughout each letter. Whereas, Mr. Seaver’s letter is straightforward and sarcastic, Ira C. Herbert’s response is more persuasive due to its use of evidence in justifying Coca Cola’s priority in the use of the slogan.

The Onion’s satirical article uses several satirical elements in order to sell their brand new, revolutionary product: Magnasoles shoe inserts. Using Magnasoles as an example, The Onion imitates the way to which major companies attract and convince gullible customers to purchase their products. By using a sarcastic tone throughout, it opens the reader to the tactics that companies will use in order to gain customers. The passage also can be seen as appealing to authority by using “doctors” who have recommended the product and fake scientific jargon. Together, these devices combined with the authors use of fictional ethos and logos fool consumers into falling play into marketing ploys.

The article titled "The man with the snow job" appears in the Opinion Pages, The New York Times. Author, Gail Collins, opens her article with the question: “Who is to blame for this weather?” which hooks readers’ attention and makes them curious about what they are going to read. In her writing, Collins talks about the current snowstorm in the United States and how it is used for everyone’s advantage. She also points out how government officials such as Arnold Schwarzenegger, Al Gore, George W. Bush, and Barack Obama use the occasion of snowfall for their own purposes. The author borrows images of global warming effects to discuss some controversial problems in the society these days. She applies the following elements to establish the

When looking at the tones of The New York Times, Fox and The Huffington Post I saw different contrasts. The New York Times which is a direct news outlet, had exceptionally positive and peppy tone in the greater part of the articles/recordings about the shooting. The tone of the articles was based on "the diversion must go on" allegorically and truly! Besides, the tone of the articles was more matter of act and breezed over the realities. Interestingly, the Tone of the articles and recordings on Fox News- - the preservationist outlet- - appeared to be more genuine. Likewise, the tone of Fox News appeared to be terrified, there were refreshes consistently and arrangements of what they knew about the shooting. Finally, the tone of Huffington present

As my analysis has pointed out, the NBC news article is more neutral in presenting the selection of people interviewed included, factual information and rhetorical appeals using pathos while the Fox news article focuses on preserving their bias views on Dylann Roof’s sentencing and biasedly focused on including distracting information, victim’s testimony only and using rhetorical appeals. I chose Fox news as my more bias source because in the past Fox has been the subject of several controversies and allegations of bias reporting. In contrast, NBC news has been mentioned as a more neutral source in reporting news and remaining impartial in reporting. Based on the bias I uncovered in the Fox news article, I can merely see the comparison within

As a result, Seaver retaliates Herbert’s remarks by demonstrating how Grove Press’s use of the “It’s the Real Thing” slogan would not jeopardize any products. It would in fact be beneficial to the Coca Cola company in the sense that the consumer would recognize the slogan and feel compelled to go buy their product. His assertion shows how rather than being harmful, using the same slogans would be convenient to Coca Cola because the reader might “buy a Coke rather than a book.” (Para 3) Seaver counters Herbert’s argument by providing examples on how their slogan would not diminish or decrease the effectiveness of Coca Cola’s revenue. He then proceeds to assert “We [Grove Press] would be happy to give Coke the residual benefit of our advertising.” (Para 3)

To persuade potential buyers into getting my product, I had to use three rhetorical devices in my ad. For a start, I used logos when I provided information about how much bacteria is taken away and how much surface stains are removed by the product. The statements I provided uses scientific data to help educate potential buyers about the product. Because of that, more people will buy the toothpaste because they have been properly told how well the product works. Next, ethos was used when I included opinions from a dentist and a mother. A recommendation of a toothpaste from a dentist would help boost sales because people trust dentists to know about oral hygiene. People would also trust a mother since most people think of mothers who only choose

The article released from “The Onion” creates a make-believe advertisement in selling “MangaSoles shoes” to heal consumers sore feet. The Onion uses a satire tone, diction, “factual evidence, and misleading claims in order to humorously criticize how the advertisement industry are able to market off their production to wide-eyed customers.

In an article written by The Onion, the writers chose to parody the method in which products are marketed towards consumers through use of common satirical strategies such as paradoxes, stylistic devices, sarcastic diction, and hyperboles. The product that is described is a shoe insert which supposedly enables the soles of one’s foot to “heal your entire body as you walk.” The piece satirizes the overzealous nature behind the ads presented by companies, the authors are quick to utilize satirical strategies in order to illustrate advertisements as overly exaggerated.

The people buying the “Magna Soles” are portrayed as completely believing all of the company’s claims. The “Magna Soles” preaches that an insole can replace real health care. The Onion writes, “the $19.95 insoles are already proving popular” and “the shoe is” a good alternative to effective, yet expensive forms of health care. Clearly, The Onion is emphasizing the tendency of American consumer turning towards cheaper and more. It criticizes the human nature to want a cheaper alternative. The Onion provides direct examples by mocking buyers. A woman named “Helene Kalin” explain that after wearing “Magna Soles” for seven weeks, her ankle healed. Using this testimonial, the mock press mocks the uselessness of the product along with the stupidity of the buyer. It is well known that an injury of that nature takes about 7 weeks to heal, so that quote directly criticizes the people used in commercials. The people used are so stupid that they believe the insoles healed them, not their own bodies naturally. Lastly, The Onion makes the final remark by mocking people who frantically believe that some product can replace real treatments such as “spine realignment” and “physical therapy”. The Onion makes the point that many consumers believe that fad products are truly effective, and they will really save them money. Overall, in a mock press, The Onion mocks the way advertisers take

Coming up with advertising ideas is not as easy as it might sound. Sometimes two or more companies might come up with the same slogan causing a conflict between them. That’s the case between the Coca-Cola Company and the Grove Press Incorporation. Both used the slogan “It’s the Real Thing” to describe their products and the Coca-Cola company was not in agreement with that. A company executive from the incorporation and a worker from the company, Ira Herbert, addressed this issue through a letter. Mr. Herbert, used a demanding tone, repetition, and pathos in order to get the Grove Press incorporation to stop using the slogan. On the other hand, Mr. Seaver, the person from the incorporation is the most persuasive due to the use of a serious direct tone, anecdotes, and sarcasm in order to explain to the Coca-Cola company that they have the right to use the slogan.

The group that I had found to be most persuasive in their pitch, idea and live action of the commodity, the live action being a scene written, that had involved their product and how it was used, to bring hope to the survivors within the scene, this product was the “The Night Vison 308.” I found that the pitch of “The Night Vison 308”, the overall delivery of the product, to me the consumer, to be the standout of the entire spiel, myself liking organization, found that it wasn’t messy, nor was there any hassle in it’s general deliverance. It flowed attractively, which really gave it, it’s persuasion. Myself seeing this, in the lay out of the document, sent to me by the creators. It went from the choosing of the product, to the choosing of the slogan, to the scene, where the product was then employed, with each slide, corresponding to what was written in the layout, truly compelling. In relation to my thesis statement, where I state the idea of the product it’s self, being one of it’s tipping points, pertaining to it’s persuasive influence, on whether or not I would by this product. The reason for this being one of the standout areas for me, is due to it’s night vison feature.

When trying to communicate a sound and creative solution to a problem, it is important to persuade the target audience. In many instances, communications of this type fail to reach an agreement with the target audiences. When a company fails to reach this agreement it often ends in bad business or lost accounts, and there is a great example of failing to persuade the target audience within the Raymond Storage Concepts Inc.’s sales team. The latest example of a lost account is when the RSCI dealership tried to pitch their Radio Shuttle as a new material handling practice to ABC Company. Although the Radio Shuttle is a great product, it was RSCI’s job to persuade their audience to buy this product, to defeat their main competitor, Cardinal Carryor.

"Our assumptions from a research perspective are that direct contact with consumers in a manner in which they can touch, feel, look, smell and interact with a potential set of new products would provide greater efficacy to product development. Our assumptions are that emotions, opinions, and soft logic are the driving force within this consumer universe."