The Rhetorical Success Of Food Inc.

1539 Words Oct 1st, 2014 7 Pages
The Rhetorical Success of Food Inc.
The act of consuming food is one of the most intimate parts of the human experience. Humans eat for sustenance and pleasure, for better or for worse. The necessity of food is one of the unavoidable, unchangeable facts of life. Everyone eats; therefore no one is immune or exempt from the consequences of prioritizing cheapness and convenience over nutritional value and environmental impact. The 2008 documentary film, Food Inc., argues that in the last half century, the food industry has become increasingly corrupt and toxic. This industrial behemoth is underhandedly subsidized by the government and supported by largely ignorant, apathetic, and captive consumers. This culinary crisis, perpetuated and concealed by agribusiness monopolies, affects everyone. Specifically targeting average, supermarket frequenting, middle class, American consumers, this documentary scrutinizes corporate farming and concludes that the products of such an unwholesome process are undeniably unhealthy, and consuming them is not only harmful but also unethical. Filmmaker Robert Kenner contends that the methods currently in practice are dishonest, environmentally hazardous, and abusive to both animals and employees. The film effectively and engagingly utilizes the rhetorical strategies of pathos, logos, and ethos in the form of personal testimonies, manipulated cinematic effects such as lighting and music, and disturbing visuals to educate, disillusion, and galvanize…

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