after the Middle Ages and reaches up to the 17th century.It is regarded as the beggining of cultural movement in Italy which was continued by radical changes in lots of branches such as literature,art,science etc. and later spreaded to the rest of Europe. There is a common arguement which emphasizes that the origins of the ideas characterizing the Renaissance was particular in Dante Alighieri’s and Petrachs’s writings as well as in the paintings of Giotto di Bondone. A significant part of the Renaissance
Introduction 2 1.0 Measurements of success 2 2.0 Reasons underpinning FedEx Corporation’s success 4 2.1 Strong Brand Image 4 2.2 Employee Service and Customer-oriented 4 2.3 The innovation technology 4 2.4 Innovative Culture 5 2.5 Strong Infrastructure 5 2.6 Large customer base and customer loyalty 6 3.0 Strategy Capability 6 3.1 Value chain 6 3.2 VRIN framework 9 3.2.1 Value: 9 3.2.2 Rarity: 9 3.2.3 Inimitability: 10 3.2.4Non-substitutability: 10 4.0 International Strategy 11 5.0 Leadership of FedEx