The Rise Of Mass Culture

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The rise of mass culture in the United States is a relatively recent phenomenon related to industrialization, changes to the government of businesses, changed the structure of society, and the development of consumer culture. Defining mass culture, however, is far from straightforward. In large part, it may be understood as arising from the culmination of ideas and experiences shared by large numbers of people. Sources that contribute to mass culture include newspapers, works of literature, music, film, and art. On the other hand, mass culture and its rise may also be understood as a response to changes in technology and the way that people spend time. The first thing to note is that before advent of mass culture, the social and cultural defined high culture using the proper forms of cultural expression. The elite used the control of the access to this culture to define in-group identification and signal cultural cues that were to be picked up and mimicked by the lower classes. The monopoly on cultural expression changed with the advent of the mass production of goods. These goods became affordable owing to the sheer scale of their manufacture and the necessity to create awareness of the production surplus means of communication on a scale that had not happened in human history. The rise of mass culture was also made possible by the sprawl of societies as nations transitioned from predominantly agrarian societies to ones based on manufacturing and service. This
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