The Rise Of Pokemon Go Since It's Release, Nintendo's Resurgence

Nintendo take the actions it did? How did these affect the value created by the industry?

When the CEO looked at the financial statement for the previous year he found that they had a loss of $256,000 (Rakish et

In the article “How Pokemon Go Conquered The World,” by Anna Starecheski, it talks about how Pokemon Go became famous and how it is a new intro into an augmented world. Pokemon Go became so popular because it was new. First off, Pokemon Go had a great timing for when it came out. The article states, “A new video game that took the world by storm last summer” (Starecheski 26). This show how Pokemon go had good release timing because it released in the summer, which is a great time to release a game where people need to be free from other stuff that consumes their day like school. The kids can do the game without stuff getting in their way, so they can play the game that just came out. Also, the game was cool, it was an augmented reality game,

Net Loss – The combination of the operating gain and the non-operating loss produced a net loss of $51k compared to a budgeted loss of $22k. YTD operating and non-operating gains are $48k compared to a budget of $712k.

The annual budget 2011/12 yielded a profit for the company, however, by looking into its quarterly performance it will be noted that the organisation will incur a net loss.

Dividends are calculated on the Average Daily Balance and paid monthly (dividend rates are determined by the board of directors each month)

It's perturbing how PokemonGo appeared out of the blue, quickly took the world by storm and then fizzled away into nothing. That's the thing nowadays, isn't it. We constantly need something to enthral us. We crave the wow-factor, we need temporary bouts of excitement to pry us from the important things in life and to keep our bubbles of oblivion and denial intact. Everything seems so superfluous and frivolous or maybe i cant keep up with this fast-paced, technology infused life anymore. Idk. The depraved meaninglessness of it all and the contrived nature of human beings distresses

In the article "How Pokemon Go Conquered the World", by Anna Starecheski, it talks about how Pokemon GO got so much attention last summer. First off, people of all ages are interested in Pokemon due to how long it has been around. The article states, "The brand launched as a video game- a traditional video game, that is- in 1996 and has since been spun off into movies, TV shows, comic books, trading card games, and more- attracting fans of all ages." (Starecheski 27). This shows that the new game from last summer was popular because of the widespread of people who knew about this company and the people that enjoy it because it has been awhile. Also, the Pokemon GO creator decided to bring back all of the old characters back into this game.

If you know anything about pop culture, you probably know about Pokémon. Pokémon is one of the most popular video game series ever. In fact, it is the second best-selling video game franchise ever, and its popularity has only been surpassed by the Mario franchise (The Origin of the Pokémon Phenomenon). But what exactly is Pokémon, and how did it become the global phenomenon it is today?

Pokemon was created in the 1990s, by a Japanese game designer named Satoshi Tajiri, who was inspired by his childhood hobby of collecting insects. Pokemon exploded soon after its inception, selling hundreds of thousands of copies around the world, inspiring an anime series that continues to this day, and capturing the minds of millions of young children. The original release of Pokemon featured a single region containing 151 species. Today, there exist six unique regions that collectively house over 700 species! Twenty years ago, Nintendo rejected Pokemon several times before finally accepting and marketing it. Today, the debut of Pokemon Go caused Nintendo’s stock price to jump nearly 25% in the space of days!

Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

In 1993 IBM reported a $5.6bn loss for the fourth quarter of 1992 ending a yearly deficit of $4.97bn; which at

The result of all the reductions of expenses on the revenues, takes us to the Net Earnings. This account reflects $12,266, $683 less than in 2008, but $1,690 more than 2007.

Nintendo however is not present in this new market and therefore it is very important to take in consideration to enter this new area because at the moment the company does not have products that satisfy those new needs resulting in the loose of sales and consequently revenues.

Founded in the year 1889 by Fusajiro Yamauchi is Japan’s Nintendo Playing Card Co., Ltd, now popularly known as Nintendo Co. Ltd. with Satoru Iwata as the Company’s CEO. The name change was done in the year 1963. As of year ending 30th June 2010, the gross income of the Company was $11.98 billion and the net income figure was $1.01 billion. This case study is mainly on the launch of the company’s famous product the Nintendo Wii. This product of Nintendo Co. Ltd has recorded sales of thirty million Wii which makes it the fastest selling console in the history of U.S. The company strategy was to exploit the new and untapped market and thus was successful in becoming the market leader and a top competitor in the industry. Looking at the great success of Wii and its controls, companies like Sony and Microsoft have decided to launch their Xbox 360 and PlayStation 3 motion controls shortly during this year. It is now to be seen if these two products will be able to bridge the gap of sales lead between Wii and the other competitive products in the market.