The Rise and Success of Starbucks Essay

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The Rise and Success of Starbucks

Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans. Starbucks created a coffee for the coffee connoisseurs, and exhausted all
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All of these examples show the commitment of top executives to their people. However, the most astounding commitment comes from the hiring of remarkable operational managers. This majority of front line managers are truly one of the Starbuck?s organizations strengths. Operational managers are the individuals who shoulder the responsibility of making a profit. Fortified with the company mission statement these supervisors make use of company programs by creating action plans as well as encouraging and instructing their team to employ them to meet operational and organizational objectives. These supervisors, train, coach and provide direction to their staff in order to meet customer demands while maintaining renowned customer service. A measure of the efficiency of these managers is Starbucks position in Forbes ?100 best companies to work for? for seven of the last eight years. The company is a respected employer that values its workforce. The organization has strong ethical values and an

ethical mission statement as follows, ?Starbucks is committed to a role of environmental leadership in all facets of our business.? (Starbucks mission statement)
Starbucks is a common spoken coffeehouse name; still Starbucks must keep in mind that to stay atop the coffeehouse market, they must realize their business? weaknesses. One of Starbucks weaknesses is, they need to listen to the consumer?s feedback, and

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