The Rise of Enlightened Sexism

In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of

Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn

In the recent history, feminism and pop culture have become more closely entwined than ever before. This can be partially because of the growing interest in culture studies as an academic discipline, but it can also be explained by the fact that, there’s a whole lot more popular culture to watch. Pop culture has become our common language, a universal way of uniting the world. Pop culture is also a key route to making the concept of feminism both resonant and relatable. In this paper, I am interested in the relationship and connections between pop culture’s representations of women and girls and the depiction of feminism through the lens of pop culture. There’s a

According to Sociologist Craig Calhoun, socialization is “the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members”(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not only guide children to understand the norms of each gender, but these forces also shape children and adolescent’s perception of the self. The documentaries Killing Us Softly 4 directed by Jean Kilbourne and Dream World 3 directed by Sut Jhally explore the distorted and fallacious ideals of femininity and sexuality expressed in contemporary media.

Women first gained the right to vote on August 26, 1920 with the 19th amendment was approved, giving women full voting rights. Fortified by the constitutional victory in 1920, the handful of new women in Congress embarked on what would become a century-long journey to broaden women’s role in government. In the intervening years, the drive for more women’s rights encompassed the lives of the next generations of women. Even today, women are still fighting for their rights and stand up against prejudice. On the forefront of this movement are our women congresswomen who speak on behalf of all women. When Hillary Clinton announced her presidential candidacy, controversial questions immediately surfaced about the role of gender in politics. Through Hillary Clinton’s presidential campaign in 2008 and 2016, media is the principal propagator in showing bias and sexism.

Mass media not only reflects gender stereotypes but also plays a role in changing them. Females used to be portrayed as less brave and more dependent. Now there are strong, independent female characters like Katniss Everdeen from The Hunger Games and intelligent, brave female characters like Hermione Granger from Harry Potter. Like women’s changing positions in society, more aggressive and dominant females are being featured. Mass media molds new stereotypes but not all the ideas that are communicated are positive.

When we hear the word sexism most minds automatically associate feminine oppression. I began to wonder why that was. Webster defines sexism as “prejudice based on sex; especially: discrimination against women.” After reading this I had to know why that was.

As explained in Judith Lorber’s excerpt from “‘Night To His Day’: The Social Construction of Gender”, gender is a socially constructed concept that everyone unconsciously adheres to (Lorber). As a socially constructed concept, representations of gender roles can reinforce or challenge the stereotypical images. In Killing Us Softly 4, Jean Kilbourne analyzed the advertisement industry’s representation of women and argued that the media plays a huge role in shaping gender formations (Kilbourne). Although objectification of women is still a prevalent issue, Kilbourne acknowledged that there are efforts nowadays that challenges the unrealistic representations of women and femininity (Kilbourne). Inspired partly by Killing Us Softly 4, the project is my way to reflect on how the Disney movies I had watched as I grow up represented gender.

Sexism has always been a major issue for women. It seems that today, everyone has to be careful of what they say and do so as to avoid offending someone. While everyone is busy worrying about extinguishing sexism towards women - which still is an issue that needs to be taken care of, who is concerned with sexism towards men? Sexism is just as much of an issue to men as it is to women.

In Miss Representation, many female actresses, news anchors, politicians, directors and producers talk about how females suffer a lot of social, political and economic inequalities in today’s society. There are double standards against women in magazines, on TV, in movies, the news, politics, and the workplace. The media is an influential part of modern culture. When women are portrayed as objects for men to use -- never as the protagonist or president -- and when female news anchors are objectified, this will cause girls of all ages to begin viewing themselves as objects. Girls grow up in a world where their voice does not count; where our culture does not embrace them in all of their diversities, where

The first section of Gender and the Media addresses gender representations and the beginning of feminism. During the late 60’s and early 70’s, women’s rights movements were first introduced with the challenge of the media, prompting them monitor the way the media portrayed women. This portrayal starting in the late 1970’s has seen many transmissions since. Gil states: “I use the term feminism to signal a concern with enduring gender

“You bitches need to learn your places. You do not order a brute around and get away with it!”

Thesis: In recent years during the 21st century more and more people in the media have been calling out fairytales for their anti-feminist attitudes with sexism, body standards as well as societal comments about women being dependent on men.

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following

When I first stumbled upon benevolent sexism in the textbook I had to stick to the section for a little bit. I was very intrigued by the concept as I was completely unaware that it classified as sexism, let alone that it was actually harmful to the egalitarian movement. Benevolent sexism is mistaken with an appreciation and respect for women, which can make it hard to identify and then classify correctly. In the textbook, this concept is described as the following: “a more subtle kind of sexism that argues for women’s special niceness and purity (...) You may initially think that benevolent sexism cannot be harmful. However, it still emphasizes that women are different from men and that they are also weaker.” (Matlin 58) This struck a chord with me particularly because I did initially think that it could not be harmful, and was oblivious to the consequences that its existence entailed. Discussion in class as well as textbook readings showed that this sexism was very much alive and running in our society, which prompted me to think, why is it that there aren’t obvious efforts against benevolent sexism? My own experience answered this question; a great portion of women do not see this invisible sexism and endorse it unknowingly.