The Robert Mondavi Corporation

5592 Words Dec 10th, 2007 23 Pages
The Robert Mondavi Corporation

Table of Contents
1. Organizational Mission and Vision 3
Mission 3
2. Corporate Objectives 3
A. Financial Objectives 3
B. Strategic Objectives 3
3. Corporate level Strategies 3
4. Business level Strategy 4
5. External Analyses – Opportunities and Threats 5
A. Opportunities 5
6. Competitive Analysis 6
A. New Entrants 6
B. Substitutes 7
C. Rivalry within the Industry 8
E. Customers 9
7. Industry Key Success Factors 9 Home markets…………………………………………………………..……………..9 Brand name ..10 Access to Resources When Needed 10
8. Internal Analysis 10
A. Strengths 10
B. Weaknesses 11
9. Financial Analysis 11
A. Leverage 11
B. Liquidity 12
C. Activity 12
D. Profitability 13
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(5)

Product Diversification
While focusing on its premium and super-premium segments, Mondavi plans to introduce new wines within the segment. These wines are expected to compete with the wines from other countries such as France and Italy and are expected to have positive returns. Vertical Integration
The Mondavi Corporation has over 8,000 acres of vineyards in its portfolio. This company is constantly searching for new vineyards and ways to grow the finest grapes to harvest. Even though Napa Valley, California is where most of their vineyards are located, Mondavi has vineyards worldwide.

Horizontal Integration Mondavi has acquired many smaller wineries and added them to their portfolio.
The acquisition of other wineries has made it possible for Mondavi to make strategic moves in their plans and strategies. The acquisition will bring together complementary wine assets, including vineyards, production facilities, and distribution capabilities that will strengthen Constellation 's portfolio and further build the Robert Mondavi brand. (6) Acquisitions and mergers are popular in the wine industry. Mondavi 's s long-term goal is to own 25 percent of its grape production.
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