The Role Consumerism Plays in Modern Day American Society

Brave New World by Aldous Huxley depicts a future world that has mechanized and removed all sense of life to being human. In this world, people work for the common good of the community and are conditioned to dislike what, today, we would consider common and healthy relationships with people and environments. The story follows a man, John, not born into the culture and his struggle with the unfamiliarity with the “Brave New World”. Published in 1932, Brave New World often leaves roots back to the world Aldous was in when he was writing the novel. I believe the genius of Huxley’s writing was his ability to effectively select the traits of 1930’s society that would later become a staple for Americanism in the coming century and, in time, allowing for a relatable story to the modern day while giving us warning to the future.

The economy is a very fragile thing; however it can have an enormous impact on people. Americans especially are affected because they are so greedy, they always want more. Because Americans are very materialistic, they can become overly arrogant and possessive since they are used to getting their way, on account of having money.

Through the Cold War, America was transitioning in various ways such as the way messages were shared, consumerism, and the constant race against the Soviet Union. During the years 1959-1964, Rod Serling, a New York writer and playwright began using one of the newest inventions, the television, as a way to share his opinion about controversial topics. The rise of the television allowed Serling to access to a larger audience whom he could share his opinion in the form of science fictional episodes in the show The Twilight Zone. Although the show seems ominous and a horror related TV show, it allows us to understand the effects and feeling towards topics such as a possible nuclear war, consumerism, space exploration.

There is a very big epidemic of consumerism within the United Sates and it is a result of the contribution of many factors within our society. It is evident that this is not necessary when one views other communities throughout the world but America has yet to make the changes it needs to solve this problem. A big problem with retailers and producers of products is their use of sweatshops, which are located in and out of the U.S. Sweatshops are a huge problem because they are known for having very low safety standards for their employees and mistreat their employees consistently. The reason they are used is because they can give the company better profits off of their goods.

During 1950s and 1960s, social conformity and consumerism were a big part of our American culture. Definition of social conformity is a type of influence that changes people’s behavior and belief in order to fit in to a group, when everyone wants to be just like everyone else. Consumerism is the protection or promotion of the interests of consumers, when we spending much more on item then we need, and is not necessarily. The two primary sources are “The Status Seekers” by Vance Packard, 1959. And The Twilight Zone, “ Number Twelve Looks Like You” (Season 5, Episode 17, aired on January 24, 1964).

The consumerism that developed in America during the early twentieth Century could be described as a big appetite for consumer goods. The production for goods came about when industrial production of Europe had been destroyed by the war, which allowed American goods to become the dominant product available in Europe(Schultz,2014). New ways of production and payment to the American worker also came into play. Most businesses recognized that if they paid their workers a reasonable salary, then they could afford to buy products, including their own. Some companies realized that when they have happy workers, they tend to more productive at work. With these changes, the industry started to change from a railroad and steel industry to being driven

Perhaps one of the most controversial, creative and courageous times in American history; the decade after the first world war would take America as a nation to the front of the world stage. It is best summed up in a reflective editorial from the small newspaper, The Atlanta Constitution, “The people of every age think theirs is the “golden age” of the world—and they think aright. The age we live in is the alivest and best that mankind has ever known” (Howell 8). And although there were aspects of the 1920s that seem to support the argument that the decade was reactionary, when seen alongside the loud, roaring culture and society, these events simply fade into background noise.

“Over the past 100 years, scientific breakthroughs and technological innovations have radically changed the human experience” (Cloer & Cloer, 2017). Over these past one hundred years, there have been so many advancements in technology and science. Meaning more access to things in this world. More breakthroughs mean that people are able to produce more goods than people need. Able to produce more things to satisfy people’s needs.

The Influence of Consumerism on Sports in the Mass Society of Brave New World The Second Industrial Revolution, which marked the turn of the 20th century, brought about a rapid industrialisation and modernization process that changed the course of society. Scientific achievements and technological breakthroughs greatly improved peoples’ lives and marked the beginning of an era characterised by the never-ending cycle of consumption. Aldous Huxley goes a step further and in his dystopian novel Brave New World, which was published in 1932, portrays a completely controlled mass society in which even leisure activities, like sports, are subject to consumerism.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

“Brave New World” is a critique of society’s growing obsession with consumerism. The theme of the book is that excessive consumerism will result in the downfall of society. People living in World State society have been conditioned to believe that they need new things in order to be happy. The soma in this passage represents these new goods and how it is used to replace happiness. Mustapha Mond describes soma as being “a holiday from the facts” which is a result of excessive consumerism.

As a country, Americans love to shop. Whether in malls, grocery stores, on the Internet, or elsewhere, the culture of buying is deeply ingrained in American culture. Fueled largely by advertising and the current credit system, America’s consumer culture is depleting our planet’s finite natural resources and polluting our environment. Consumerism has instilled in Americans an artificial, ongoing, and insatiable desire for mass-produced and marketed products, and the money with which to buy them, with little regard to their actual usefulness or necessity. This constant desire to acquire more possessions is poisoning the planet, as it can never be sated and thus results in the never-ending exploitation of the Earth’s natural resources, and

Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent

The concept of free-market played an essential role in making American people in the 1960s believe that it is important for them to fight communism through any means possible. Consumerism had reached a point where it had become indispensable and the benefits that it brought along made it difficult and virtually impossible for the community to express interest in economic systems other than capitalism. One of the principal reasons why the Cold War occurred relates to the West's obsession with materialism and with the fact that this precious concept could be destroyed as a result of communist ideas pervading the Western society.

Consumerism is a phenomenon that has been dominant in all societies for an extremely long time. It causes people to excessively purchase goods and consume things excessive to their actual needs. “A consumer is a person or thing that consumes” (Dictionary.com). Consumerism can be defined as a belief that an expanding consumption of goods is an advantage to the county’s economy. Today people are practically brainwashed to buy more than what they need in order to keep the economy afloat. No one thinks twice about why they are buying things or maybe even what they need. Consumerism has a big impact on our country, good or bad.