The Role Of Baby Boomers In The Game Of Golf

Golf has changed a lot since it first started in 1297, where a leather ball was hit into a hole and the fewest strokes won. The golf clubs and balls have changed significantly and the number of options for clubs has increased as well. They have gone from wooden drivers to drivers made of complex blends of elements that make the ball fly higher and farther. Since the golf clubs and balls have all been improved, it’s a surprise that some of the rules haven’t been changed to make the game fairer.

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Relate topic to audience: As we get older, we get less active and many people cannot play physical sports or don’t have that stamina that we have at our age to run around and do whatever. Learning a proper golf swing is the stepping stool in the golf world and the beginning of getting into a game that can teach you patience, manners, and relieve your stress.

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

The 1980s and 90s were boom times but all goods things eventually come to an end. There will no doubt be good times again but right now individuals, businesses and communities have to adapt to economic realities in which people have less disposable income for some of the things they used to spend money on. One of these is golf. The number of gold courses grew throughout the United States in the 80s and 90s and the same was the case in Japan. Today, however, there aren't enough players anymore to support the number of courses, so many have closed. This creates the opportunity for development in places where middle-aged, mostly white males used to drive silly little carts and hit a little white ball with a club.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

When people here the word ‘golf’ they often correlate it with a misleading sense of boring, elderly men and women who have nothing better to do. Believe it or not, there is a broader reason why so many retirees indulge in the golf lifestyle. Yes, golf is a lifestyle, not just a sport. Many people, most of whom know absolutely nothing about the sport, do not realize that playing golf regularly can add five years to their life span and also have many other well-being-related benefits (“Health” par. 5). Golf is a great therapeutic activity because it teaches good etiquette, it enriches the mind, and it provides for a healthy lifestyle.

In the 1980s when today's Baby Boomers were in their 30s, they practically re-invented America's perception of what constituted being physically and mentally fit and what was required to get there. Unlike their mothers and fathers whose fitness workouts often had been relegated to what was offered at the local corner gym, Baby Boomers flocked to gleaming chain-owned fitness centers -- the mirrored walls of which reflected hoards of them enthusiastically toiling about a plethora of high-tech weight training gadgetry and heart-pumping aerobics classes.

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

Since the age of four, when I was barely old enough to swing a putter, I have loved the game of golf. My dad, passing his love of the game down to me, would take me out every Sunday to Woods Edge Golf Course in Edgewood; he taught me the ins and outs and the dos and don’ts of the sport. One of the earliest memories I have of these trips to Woods Edge is being a mere couple of inches from driving the cart into a pond while dad was teeing off; this would definitely be considered a don’t in the world of golf. I received my first set of clubs for Christmas when I was eight and a year later, a pass to Pin Oak. Boy was I thrilled. I began to golf by myself and learn my own lessons through my experiences on the course. But as I grew as a golfer on my own, my dad was still there tweaking my swing in the back yard and taking trips to Edgewood with me. My dad is a big reason why I have a passion for the game of golf.

| Weakness * A lot of other Golf courses * Older course * Members not pleased

Health and fitness clubs were small and only consisted of tennis and racquetball during the 1960 's. The populations for theses clubs were minimal to members. The

In today 's age staying fit has become a lifestyle necessity. More and more people are joining various health and fitness centers. Our business plan is to provide a state of art workout facility specifically for women over 40 years of age.