The Role Of Corporate Reputation Play Within Organizational Performance And Social Responsibility

1. Explain the concepts of reputation capital, corporate identity and the four elements of the expanded reputation formula of Doorley and Garcia (2015)

Company Q is a small grocery store chain located in a major metropolitan area. This company will be evaluated on its attitude towards social responsibility. Also, recommendations will be given in three areas indicating how the company could improve its position regarding

Discuss the four components of corporate social responsibility and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company's social responsibility? What role does sustainability play?

From the point of view of the external environment, the effectiveness of organization would gain much more support when the company do the business with their consumers and suppliers, due to the company has provided a wonderful environment for the employees (Businessweek, 2007). Obviously, when the company’s reputations has been known and improved because

Similarly as with all business activities, the moral operation of an organization is specifically identified with gainfulness in both the short and long haul. The notoriety of a business from the encompassing group, different organizations and individual financial specialists is fundamental in deciding if an organization is a beneficial speculation. On the off chance that an organization's notoriety is not as much as ideal in light of the observation that it doesn't work morally, financial specialists are less disposed to purchase stock or generally bolster its operations.

From the scenario, suggest two (2) reasons why you believe it is important for Walters Aeroworks to take its corporate community into consideration when addressing social responsibility. Assess the value of a reputable corporate image when considering

* Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used)

Brigham and Lesson (2010) stated, “over the last three decades, the percentage of a company’s value attributable to tangible assets has dropped from 90% to just 25%.” However, intangible assets, reputation included, make up 40-60% of a business’s capitalization. An industry like Big Pharma relies heavily on its reputation. An organizations actions, choices, behaviors, and consequences will influence a stakeholder’s perception. This is a roundabout way for an organization to help determine its own reputation. Word of mouth, past experiences and media coverage will always influence reputation of corporations. In his article in Nature Biotechnology, Mark Kessel (2014) explains, “For companies in the pharmaceutical sector, how stakeholders view companies is influenced primarily by the lay professional media (through print, TV, radio and online) and the internet (blogs and social

A company’s reputation is based on their decisions, the effect of their decisions, and the employees of the company. If a company takes pride in ethical business, they will benefit from a good reputation. More

m. How is the firm’s current brand positioned relative to the competition? (i.e. How is their image/reputation different than their competition’s image/reputation? Is it different?).

In an increasingly disintermediated information world, keeping a decent corporate reputation is more challenging than ever. The speed knowledge of spreads and our greater access to a wider media means "big bad news" easily gets to your phone in the space of your homeward journey (Grossman). Even though this is a nonprofit organization, it is run like a corporation. Just like a corporation, this organization has to keep up its image. Image management and finical performance have been closely related. Reputation is conceptualized by means of a two-dimensional

Traditionally, companies pursued the maximization of profit in which economic activity has been their central focus. However, with this fast-changing, culturally diverse environment, companies have seen the importance of enhancing their business reputation through effective business practices and effective communication to their stakeholders and the whole community. Leading businesses are more visible in the critical public eyes and the more powerful they are the more they are at risk to scrutiny (Carroll and Buchholtz 2001, 6) Due to this, businesses nowadays are under much greater pressure as business firms are bound to satisfy the rising expectations of the public and at the same time meet the growing expectations of the increasing

The article “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility” by Michael E. Porter and Mark E. Kramer advocates that there is a link between corporate social responsibility (CSR) and competitive advantage, and there is an opportunity for innovation that benefits both the company and society that can result in a win-win positive sum game. Ultimately if your firm does not integrate a CSR program into your business core your competitors will.

The last two decades has seen a significant increase in firm’s investment on corporate social responsibilities (CSR). Jo and Harjoto (2011) propose that a social responsible firm cares about how its operating affects stakeholders, community and environment in the ways that is beyond the legal requirement. The increasing importance of CSR has raised many debates on its influence on firm’s performance, shareholder value, and whether it increase the agency costs of management and shareholders. Executive compensation serves as an important tool in corporate governance. As CSR is a long-term investment with immediate cost showed in financial report in current period and uncertain payoff in the future, the managers may be unwilling to invest in CSR, even though it benefits the shareholders and increases firm value in the long term. While executive compensation is critical in aligning the interests of shareholders and managers, the decision of CSR commitment can be influenced by the management compensation.

This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.