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The Role Of Financial Struggle And Unemployment On The Retail Sector

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As well as major effects of financial struggle and unemployment on the retail sector, there are many other factors that have impacted the industry. As well as being cost conscious, huge advances in technology have made a permanent impact on the grocery shopping for the consumer and the retailer. We are living in one of the most exciting times in retailing history, thanks to continuous technology innovation, supported by the World Wide Web and open-source networks. Those retailers who embrace this breakthrough technology gain market acceptance and potentially leapfrog incumbent competition. The transition from locked rooms and long term plans t an open, transparent, fast-paced and more creative world also is being embraced by leading businesses. Recognizing how critical these new technology-based channels are to their success, leading-edge retailers have adopted a proactive culture, unleashing the untapped talent within their organizations and focusing on engaging with customers by using social media and mobility (Brennan 2010). Before retailers used the internet for online shopping or advertising, customers had a lot less knowledge on their products unless they went into a store and asked a sale assistant, now they are able to research products and know just as much as the shop workers themselves. Shoppers used to rely on familiarity or word of mouth to contact or find a store, due to the Internet, we are now able to mobile devices to see offers, locate and call a store

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