The Role Of Marketing As A Social Science And An Art Essay

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

Marketing is both an art and a science (Kotler, et al., 2013). One of the shortest definitions of marketing is “meeting needs profitably” (Kotler, et al., 2013). A more narrative definition from the American Marketing association’s website describes marketing as the activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large (Anon., 2013). Fairfax Media Ltd (Fairfax) runs The Sydney Morning Herald and The Age online Shops (the shop). The shop works to deliver value to Fairfax, its customers and partners, by profitably offering suitable consumer products, whilst providing excellent customer service and satisfaction. This report looks at an opportunity the shop has in working with a leading artist to produce Giclee prints from the artist’s work. It provides the information that could be used in a marketing plan with an overview of the current marketing situation with background on the market segments, the product, competition and distribution. It includes a market analysis, objectives and the marketing strategies. This will help the shop in preparing to launch the product, providing it with direction and focus required to meet objectives.

Marketing is defined as the science and art of exploring, shaping and fulfilling the need of the customers. As it is manifested in the definition that Marketing is a blend of Science and Art; therefore, it can be inferred that both the terms have a strong connection with it.

What is marketing? Contrary to what a layperson thinks there is more to marketing than just running ads and selling products (Perreault, Cannon & McCarty, 2014). The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (para. 1). Effective marketing involves strategic concepts. Some of which include how companies use marketing to Place, Promote, and Price their Products. More importantly, an understanding of the marketing concept, the marketing strategy, and the marketing plan is required for a company’s marketing efforts to be successful.

Have you ever wondered what was the reason you decided to buy your first car or what made you lean towards going to one store compared to another? Maybe it was cost, maybe it was something your friend suggested but every decision made to buy something can be contributed to marketing. Marketing is a widely used term to describe the means of communication between the company and the consumer audience, it is also the adaptation of the commercial activities and use of advertizements by the organizations with a purpose to induce mental thoughts in the targeted consumer.

Marketing is the practice of the planning and performing the conception pricing, promotion and distribution of opinions and goods and services to generate trade that please the individual and organisational objective (American marketing association). The main objective of the marketing is to recognising and meeting social and human needs. Where the marketing is centred at the need and want of the consumers, where the industry should determine the design of the product and services.

The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing

When compared to economics, production and operations, accounting and other business areas, marketing is a relatively old and distinct concept. According to the American Marketing Association, marketing is “planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (Lusch 261). Led by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in greater detail these relationships and behaviors existing between the sellers and consumers. This need to better understand these relationships and behaviors has truly developed the field of Marketing, ranging from the Old-School tactics used in the developmental stages of marketing, to the technological strategies using Television and other electronics of today’s generation, and even to tactics and strategies scholars believe Marketers will begin to use in the future.

Marketing is a concept that is fairly recent in origins. For the longest time, all it took for a company to succeed was to create a product that was superior to others and consumers would flock to make purchases. Eventually, due to the standardization of quality products, companies sought to brand themselves as a way for consumers to differentiate them from other companies. It no longer was good enough just to make a quality product, you had to convince the consumer that not only was your product better, but so was the company. In the 21st century, we have seen an explosion of marketing outlets, thanks to all the different forums and venues in which consumers migrate. Additionally, a deep and complex science of understanding the consumer and markets has come to fruition, in hopes of maximizing profits and outpacing competitors.

As the development of economy, recently more and more people focus the importance of concept of Marketing because it has already improved the people's viewpoint which how to deal the business. However, one of the most persistent conceptual problems in marketing is its definition. In the light of Philip Kotler, marketing definition consist of social definition and managerial definition. (Kotler, 2000, p7-8). According to the British Chartered Institute of Marketing, Marketing is the management process responsible for identifying, anticipating and satisfying customers' requirements profitably. (Adcock, Halborg & Ross, 2001, p3). In addition, some others define marketing as all activities directed towards identifying and

The marketing process has gained more and more significance within the modern day business setting. As competition intensifies and the demands of customers exponentially increase, the economic agents are forced to devise and implement new strategies that attract and retain customers. In other words, it is no longer sufficient for a company to provide its customers with high quality products and services, but it has to also make use of complementary solutions, such as marketing strategies.

Marketing is a critical element of an organisation’s management system crucial to its long-term success. Marketing is defined by the core text (Kotler et al. 2013) as the “art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.” Or summarised as, meeting needs profitably.

‘Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.’

Marketing is the means for which consumers and companies satisfy each other’s needs and wants. In this paper I will talk about what marketing is and the steps that have to be taken during the marketing process. One of the key steps in this concept is knowing the target group of consumers that a firm wants to appeal to. Targeting a specific audience helps refine the marketing strategy in order for a producer to offer the most pertinent good or service to the consumer. Another topic discussed is how marketing concept is international and used by establishments throughout the world. When the marketing concept is placed in a perspective that is on a far greater scale the strategies and usage of tools must be magnified. Marketing is not all about advertising goods and services. Research and statistics play an implemental role in helping to express what consumers gravitate toward and how they react and behave within the marketing environment.

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA 2007, cited in Baines et al. 2011, p. 6).