The Role Of Media And Communications Developed Over The Last Century?

Karl Marx was the founder of the Marxist approach. It is similar to the functionalist approach. Marx believed that, like Parson’s, society shaped individuals’ behaviour and that the economy decides an individuals’ place within society. He said that the two classes were; bourgeoisie/capitalists and the proletariat. The bourgeoisie were the people who owned factories and businesses that employed people (the proletariats) to work for them. There were many proletariats and fewer bourgeoisies. Marx claimed that there would always be conflict between the two classes because the proletariats wanting higher wages while the bourgeoisies, who have lots of power over the media, legal system and school curricula, want to keep wages low to increase profits. This conflict leads to this approach being called a conflict model, explaining why there would be conflict within society and explaining the cause of revolution. False consciousness occurs because the bourgeoisie shape society without the proletariats being aware of it.

The Media promotes and reproduces societal values and norms, establishing common meanings and understandings among groups and individuals. These common meanings are portrayed in the media and put forward by the dominant culture; and for this reason the patterns of inequality that benefit the dominant culture are produced and reproduced. The media today are not only entertaining the people but also favor the spreading of certain information. The different media thus convey the messages of the dominant culture and provide subcultures with justifications for these relations of ruling. These patterns of inequality can be interpreted through four major sociological angles: structural functionalism, conflict

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people.

The role of media has often been a subject of much debate, particularly in terms of its role in portraying and conveying truth to the target audience. Some argue upon its utility as a means to disseminate information and to rectify perceptions and facts in the minds of the viewers; while others squabble on the amount of misrepresentation which is often adopted by media as a means to project baseless arguments which lead to severe impact on the minds, especially those who are unlearned and uneducated. In today’s burgeoning era, the role of media still remains a largely disputed topic but fragmentation of media has become a broadly accepted and also, widely noticed phenomenon. Not only have new

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

Postman (1987) claims that television is an evil that destroys the purpose and complexities of public discourse. He argues that important issues are oversimplified and drowned in a sea of irrelevance. Chaffee and Metzger (2001) confirm this assumption by remarking the evolution of print and radio into television and television into new media. Establishing the similarities between Postman’s chief complaints about the television medium and the new media then rearing its ugly head. Chaffee and Metzger indicate the shift in the denotations of mass, media, and communication. With technological advancements, it is impossible to ignore the new media and its impact on modern culture.

A political theory derived from Karl Marx, advocating class war and leading to a society in which all property is publicly owned and each person works and is paid according to their abilities and needs.

The aim of this module introduces historical perspectives on the development of mass media and the ideological positions

Everyone within a society has his or her own individual concerns in life. Some people, however, are occasionally looked down more by others, depending on if their problems are seriously destructive to the society or not. An often time in doing so, these people are manipulated into a dominant ideology which represents arguments about whether things are of optimistic or pessimistic standards in our civilization. This set of central principles, ideology, produces particular manners and offer ethical regulations by which one’s dealings can be evaluated. In fact, the media production business appears to be the focal resource that utilizes the governing beliefs by constructing imaginary medium contacts, appealing to massive audiences to reflect

The Marxism theory views society as being in conflict between the ruling classes and working classes which is entirely beneficial for the ruling classes. The Marxism theory of social class will be outlined and then compared and contrasted with the Postmodernism and Functionalism theories on social class. The Marxist perspective views society as capitalist based and with two classes: The bourgeoisie who are the ruling class that have power of influence and own and control the land, means of production and capital.

To response this question, Ball-Rokeach and DeFleur used the dependency model of mass media effects to analyze roles of media play and relations of mess media interact with society and individuals. The urban – industrial society was chosen by them as their high level of dependence of audiences on media information. The authors did not answer directly that whether the media have significant impact on people and society, or that the media have an unbounded capacity to manipulate people and society. However, in the dependency model they showed us an approach to understand the mass media. By analyzing relationships among the society, mass media and individuals, they focus on three aspects, namely, the sub-system of communication, individual’s social

Economism, or vulgar Marxism, is a key feature in explaining the media’s role according to Marx. This is also referred to as the base/superstructure model. In economism, “the economic base of society is seen as determining everything else in the superstructure, including social, political, and intellectual consciousness.” (Marxist Media Theory 1) This maintains that the media is used as the base of society. Society is referred to as the superstructure. Clearly, media shapes society even today. Since consumers rely on the media for information and entertainment, (ex. Television and radio new, magazines, newspapers, Internet), they are shaped by whatever forms of media they chose to be an audience to. The media manipulates everything from popular fashion to the food people consume.

Media, being the most powerful tool of communication there is, influence societies in many ways. In fact the hypodermic needle theory states that passive audiences are directly influenced by media. On the other hand, from a Marxist perspective, one can argue the opposite that it is the audiences who influence the information which is produced via the media. In this essay this group assessed and contrasted the media of three countries namely Singapore, Jamaica and Bolivia in relation to their respective economy, society, values and political system. These three countries differ gravely in terms of their cultures, norms economic activities, religions and even social ills etc and yet despite these differences, they all share one thing in common- media coverage. In addition, each country has rules and regulations geared towards the protection of journalists although sometimes such are not enforced fully.