The Role Of Media And Mass Media

mid-twentieth century marked and evolution in the field of communication. It was an era when televisions were introduced. They formed a major source of entertainment, news and advertising. Advancements have been made in the field of communication and have resulted to varying and significant changes that have brought magnificent impacts that are witnessed today. Mass media and communication entails diversified media technologies. The technologies are purposed to reach large audience who are the mass. There are various types of technologies through which communication takes place. There are those technologies that transmit their information electronically such as radio, recorded music, film, and television. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. The other type of media is the outdoor media; such media comprises of the billboards, placards, and signs. In the cases of the public speaking and events, they are also termed as social media. In the recent years, the new digital technologies have caused significant changes in information communication and distribution. The digital media is the most current form of social media; it comprises the internet and the mobile mass communication. The internet media consist of services such as email, websites, and blogs, and there are also television and radio internet-based services. There are also many mass media outlets that have a presence on the web. For

Not only is the interest of the owners of large companies pushed out to the public, but also the interest of the companies who pay these media companies in advertising to citizens to sell their goods. Advertising is an important influence in what the public sees in media and has a direct influence on the public’s interest in the product (Rinallo, Basuray; 2009). Companies such as Nike and Coca-Cola can pay networks such as ABC and FOX large sums of money to advertise their companies through their programing. As Herman and Chomsky explain, networks such as ABC and FOX are selling their audience to these companies (1988). Media outlets such as FOX News depends on funding to make a profit and since there is no system in place where the funds

Between the 1940s and 2000s, commercial television had a profound and wide-ranging impact on American society and culture. It influenced the way that people think about such important social issues as race, gender, and class. It played an important role in the political process, particularly in shaping national election campaigns. TV programs and commercials have also been mentioned as major factors contributing to increased American materialism. Finally, television helped to spread American culture around the world ("Television's Impact on American Society and Culture - Dictionary definition of Television's Impact on American Society and Culture | Encyclopedia.com: FREE online dictionary," n.d.).

Mass media affects large numbers of people within a society daily. Such as television, movies, internet, radios, newspapers, magazines and the list seriously goes on. In my perspective this topic is incredibly important because mass media is a source in which many different types of technologies are meant to reach large audiences through communications. It also plays a strong role in society and culture because it is the main channel in which people communicate with each other shaping opinions, beliefs, values, and attitudes. In my response to that; Are women or men more affected by mass media and in what way? Furthermore, I will utilize the functionalist theoretical approach because it portrays how the media can be positive, but can also bring negative effects within gender stereotypes.

The fear of crime is one of the most lasting outcomes of a crime-ridden society. Crime, deviance, delinquency and other social problems have always been a staple of newspaper accounts, television news shows and crime dramas. The majority of the population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Knowledge of these events is secondhand, filtered through the media graphically and textually, thus appearing immediate, shocking, entertaining and informative. In today's society the media has become our firsthand experience for our source of information, opinion, and news about the world. While there is some debate as to how much influence the media actually has, there is some evidence to suggest there is some connection. The controversial topic between mass media and the fear of crime can be explained by the influential aspects of the media, moral panics of crime and the fear of victimization.

Marshall McLuhan’s and Lawrence Alloway’s writing looks at how technology, such as radio, tv, etc., affects the world and how mass media affects culture through its opinions, art, and political influence. Their thoughts, though somewhat difficult, are similar to the current reality and therefore easier to relate to. In their collective writings they discusses five key points: technologies as extensions of ourselves, the electrical age bringing a global embrace; sense ratio and the impact from technology; the artist’s role to model coping with change, and humanities understanding of the artist's role.

Mass media has become an essential part of the growth and well-being of the United States. In everything from campaigning to daily news coverage, television, radio, newspapers, and the internet all contribute to the updated political and environmental knowledge of the public. Having important, day-to-day information accessible at any time is an incredible advantage to the success and development of the American democracy. However, every piece of information released is not completely accurate and without bias. The reporters, newsmen, journalists, and other people contributing to the media, write their pieces in their own words according to the data they are given, drawing upon their own conclusions. While many publications are accurate and useful to its readers, some pieces rely not on facts and statistics, but on the author’s own personal opinions. Although I believe reporters should be free to release any story written with any style the reporter chooses (assuming the story is not degrading the rights or dignities of another person or persons), I also believe that the parts of publications that do not draw from factual data, but from the author’s point of view, should be labelled accordingly. By doing so, Americans can then feel safe in knowing that the information given to them is accurately stated, effectively terminating any confusion or manipulation of the public.

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Early studies of cultural industries include popular music, television and popular phenomena such as character analysis Adorno. In their criticism of mass culture and communication, members of the Frankfurt School is the first systematic analysis of critical social theory and critique of popular culture and television medium. As communication studies began emerging in the 1930s and 1940s, and as theorists noted the power of propaganda in World War Two, a wide range of studies began appearing of the social effects of the media, promoting debate over the media and social problems and the media as a social problem. Some of the first empirical studies of the effects of film, for instance, criticized the cinema for promoting immorality, juvenile delinquency, and violence. The Motion Picture Research Council funded the Payne foundation to undertake detailed empirical studies of the impact of films on everyday life and

The current extreme role of mass media on Americans has greatly affected citizens’ view on fundamental politics and has been generated as a venue of inclining messages for consumption. Media has immense and often unnoticed power in American society because it performs a number of significant functions to the democratic process. Without the media, reporting news to individuals to keep them involved in society and politics would be extremely strenuous, which exemplifies that the media serves as a foreground for both politicians and American citizens. Many controversial sources has been prominently focused on how news has shaped people’s views and senses regarding the democratic status and how it has revoked politicians attempts of making unjust changes to the constitution. Although many claim that politicians are to blame for the tumultuous political climate, it is the media that fuels our social tensions.

Rapist. Murderer. Robber. Sex Offender. Burglar. Gang Leader. All names that are given to African-Americans. But, rarely do we see them described by their positive attributes. The documentary, 13th, talks about mass incarceration and racial bias against African-Americans. The racial bias is growing more and more; it has transitioned from slavery to the police brutality and clear hierarchy known today. The media plays a big part in this because they portray blacks a certain way, giving negative and incorrect impressions to their viewers. The over-publicity and exaggerated exposition of African-American crimes by the media have contributed to the mass aggression and discriminatory beliefs towards them.

There is no secret of the overwhelming influence the mass media has over society. It has a great power and reaches large audiences. By presenting certain sorts of messages and facts skillfully, the media can manipulate people’s attitude and opinions without them even knowing. Business’ use of this constant exposure to their advantage and often invest and rely on commercials as a means to sell their products. Because so many different people rely on the mass media, the companies need a platform that is universal, understandable, and acceptable for numerous and diverse recipients. Unfortunately, companies often use stereotypes and gender roles when advertising their products or ideas in commercials to make them more “relatable” and appealing. What companies don’t realize is that these commercials mimics social life and evokes certain associations regarding gender. Mass media not only gives people information and entertainment, but it also affects people’s lives by shaping their opinions, attitudes and beliefs. In this paper I will discuss how gender roles are seen in commercials, how genders sell a certain type of product, and how these commercials can effect children’s perceptions of what is appropriate for their gender.

The term media refers to a collection of communication outlets that distribute messages and information to society. Media has revolutionized the world because it allows individuals to connect with others at the push of a button, creates marketing platforms, and is a large source of entertainment. There are many types of communication technologies, such as television, the internet, movies and the radio. I understand that media is an essential component of society but I am also aware of its influences. All media is dangerous because media has the power to shape societies’ opinions. I feel that the most powerful forms of media are the internet and television. The internet and the television are influential because they utilizes techniques such as broadcasting advertisements, celebrity endorsements and product placements in order to sell merchandise to consumers. In 2015, Canada spent approximately $49,968,758 on advertising expenditures (Government Of Canada, 2015). These strategies are successful due to the mere exposure effect (Grimes & Kitchen, 2007). The more often that an advertisement is seen, the easier it becomes to mentally identify it (Grimes & Kitchen, 2007). Celebrity endorsement can also influence individuals because people trust and follow celebrities. For example, if Taylor Swift was featured in a Revlon lipstick advertisment, Revlon lipstick sales would increase. However, society does not realize that celebrities are paid to advertise certain products (Spry &

One of the functions of mass media is linkage. Mass media is able to join different elements of society that are not directly connected. For example, mass advertising attempts to link the needs of buyers with the products of sellers. Legislators may try to keep in touch with constituent’s feelings by reading their hometown papers. Voters learn about the doings of their elected officials through newspapers, TV, radio and websites. Another type of linkage occurs when geographically separated groups that share a common interest are linked by the media. The dating services such as Facebook, eBay online auction site enable people who want to buy or sell items link up. There is however hate sites on the internet that terrorist use to spread propaganda and recruit new members. For example, newspapers generate opinion; develop feeling for whatever happenings are reported. Advertising through mass media links together the needs of buyers with the products of sellers. It is also possible that media can create new social and professional groups by linking together the people of same interest. This function is also called ‘public making’ ability of the mass media. For example, people interested in geography, science, environment form a group and this phenomenon may account for the growth of some movement. In this way, media become a bridge between different groups who may or not may not direct connection.

There are many types of media that are constantly being shown in this time of era, such as, films, documentaries, music videos, and advertisements. The public tends to attach themselves to films and music videos when there are controversial ideas that rise from these forms of media and advertisements sometimes receive the attention but after time passes on we forget them. Aunt Jemima is a famous individual who has been through many changed over time, which at first, she looked like a terrifying African American lady who had a creepy smile but as time passed, her appearance changed to fit into this society’s norm. From this we are likely to think that this types of ethnics and racism has been eliminated in this decade. However, even in 2016 these advertisements do not clearly present us with this much racism but we do have advertisements that present this idea of undermining one race but showing it passively. Hence, we can state that form of racism has definitely decreased in the portrayal of advertisement but there will always be a form of racism presented to the audience in one way or the other. To justify this statement, we will be analyzing these five advertisements from the year 2011 and year of 2016. Also the reason I chose this topic to discuss is to shine light on the reality that, although films and TV shows take over the viewers we are constantly being bombarded with advertisements everywhere we go, thus being aware that these advertisements still circulate in our