The Role Of Media In The Media

The media’s job is to entertain, inform, and educate society on what is going on around the world. The media entertains society by reporting stories that amuse people. The educational function of the media is about allowing society to know their legal rights. The informational aspect of the media does not need to be explained; it is self-explanatory. Within the last three decades, the media’s role has changed dramatically. The media went from using telegraphs, post offices, newspapers, magazines, radio, and television to using cell phones and tablets. In the modern era, which is also sometimes referred to as the information age, global networking and global communication have shaped modern societies. The majority of

Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience;

The media has always been around human civilizations since the ancient days, either in tangible or intangible form. Its initial purpose was to inform the citizens about certain phenomena. However, as time pass by, majority of people started to prefer biased media over informative media, and considered as positive trend because of ‘freedom of speech’. Even so, this essay believes that bias in the media is harmful enough to show distortion to the audience and to vilify an individual or a group.

Nobody can doubt that the role of mass media in the present-day life is extremely important for a society. Mass media aims not only to inform, educate, and entertain people, but also influences the way they see the world; it may change their views and, in general, mould public opinion. Except for newspaper reports, radio and TV broadcasts, with the help of the Internet people have an unlimited access to the most burning news and tons of important information, and as a result, they lose the possibility to evaluate the information flow critically. Despite the liberal activity of journalists, they are always dependent on political powers that are in control. Thus, there is a problem of news media bias helping to create necessary political spin in the society.

The media plays a critical role in American societal structure. Not only does the media attempt to inform the populous of current affairs, as the fourth estate, the media serves as a form of checks and balances on the political spectrum. It is worthy to note, the role media is given is a challenging one. In general, the media is expected to inform the public of any information which is pertinent or useful to the populous. However, defining exactly what topics, stories, or events are the most critical to divulge to the public at large, also has the adverse affect of shaping the social climate.

It is necessary to critically evaluate the claims form the media conservatives and weigh the validation and the reliability of their claims. To substantiate their claims, it would be critical to explore the recent trends of the media concerning the information that the mass media has been capitalizing on. It will be necessarily to evaluate the purpose of the mass media in their functions, their social and work ethics that is expected from them by the society and their moral and legal obligations to the society.

In today’s society, more people use mass media sources such as Facebook, Twitter, (Internet users—21%) and major news corporations like Fox, CBS, and NBC, etc. (Television viewers—55%) for their information on politics and government (Saad). People have this information twenty-four hours a day, right at their fingertips. While these are quick and seemingly easy sources, they are not always the best choices because media companies are not always giving out information with the public’s best interest at heart. There are a large number of companies that focus on how much money they will bring in. The media, therefore, has an essential duty to always be truthful but also a duty not to betray the trust put into it by society. The media’s need

The news media functions as an outlet to the outside world and has the ability to shape the public’s knowledge on certain events and their attitudes to toward it. The information an individual seeks to make informed decisions to an extent comes from the news organization. When asked about the choices reporters make when bringing stories to the front, reporters often answer that they just report the facts, they don’t invent them or doctor them. Before Journalists report the facts, they select which facts to report or their network does it for them

Social media publicizes a substantial amount of messages about identity and acceptable ways to express gender, sexuality and ones lifestyle, but at the same time, the viewers have their own differing feelings about the issues. The media may suggest certain feelings and actions, but the audiences feelings can never overpower self-expression completely. The media portrays certain things because it is what is being accepted. Neither parties, these being the media and its audience, have full power over their actions. Both go hand-in-hand to influence each other at times allowing media to take over actions, while the audience has its own feelings about actions to either agree or disagree with the media. Gender and sex are two different things that people tend to confuse when describing people, but both can easily be cleared up, along with talking about how people influence media and media influences people. Television, movies, and toys are not just to blame on media making them the way they are today. The societal influencing that inspired these may have turned into an exaggerated form, but the overall concepts came from society and would not continue to be around if the consumer did not accept these feelings, issues and lifestyles.

Media in all forms has transformed the world in many aspects of the society as a whole as well as individuals lives. With technological advancements, the influence of social media has had a significant and detrimental effect on the masses. In Neil Postman’s Amusing Ourselves to Death he discusses the role that television plays in society and how its methods of providing information to the public are nothing more than entertainment. In addition, Aldous Huxley’s Brave New World Revisited discusses his opinion on mass communication through media as well as his prediction of the future of propaganda in the political world. The influence that the media has on the public has grown exponentially in the past few decades and with that being said,

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

With the fantastic spur both in industry and economy in the world, the spread of media is on the rise. In general, ‘media’ refers to the implement of mass communication, it consists of newspaper, magazines, television, the internet and so forth. There is a huge amount of media users around the world which means the number of audiences is large. As generally acknowledged, nowadays, the spread of news, entertainment has a rapid speed through the media and mass communication. The public opinions and thoughts can be easily affected by the spread of media, also, mass communication of the news media may provide some bias and prejudice of the news. In this sense, to have a powerful communication tool, the agenda setting theory demonstrates that it is better if shaping the various news in order to create a moral society (Kiousis and McCombs, 2004). In general, agenda setting describes the effects of the media on the general public, the ability to choose important issues (Moon 2011, p.699). The sense of agenda setting has been deeply accepted by the public a long time ago. In 1992, Walter Lippmann (1992), a newspaper columnist, argued that the mass media has the ability to produce images of events that can be present to the public. Since 1948, Lazarsfeld and Metton (1948) acknowledged that the function of the press to give specific status upon events it emphasizes. Till 1959, Norton Long (Long 1958) also illustrated that media will grasp specific attention from the public on certain

Media has changed more in the last hundred years than it has in thousands of years. Centuries ago, people did not have the opportunity to receive any news from their daily life. The lack of methods to receive information, caused the government to control their citizens’ minds easily. Also the convenient for people to receive the correct information. Nonetheless, since the burst of inventions after the industrial revolution, numerous life changing mechanisms have affected people. More than hundreds of thousands of media have boosted out since World War Ⅱ. Many significant media resources which challenged people's imagination of how fast could a piece of information be spread were invented. With the help of the media, people can easily get the information they want. However, the information we can gather is often more than we can processes.Therefore, it is essential that the individual has equipped the accurate methods of media literacy; otherwise, we will lose the purpose of media, which is providing the information that the authority wouldn’t announce.

Media is one of the most powerful institutions that play a role in how we view the world that we live in. Often media may stereotype a certain group of people, which impacts how others view one other. When the media does this, it further supports the division in society. While most media does this, Grey’s Anatomy is one that does the opposite. Through its portrayal of powerful people who would typically be oppressed in society, Grey’s Anatomy goes against refutes the social norms that we’re accustomed to. The creator of the television show is Shonda Rhimes. She is the only African American women to have created more than one hit drama. The show is a medical drama and follows the lives of surgeons that work within the hospital. In the 14 season the show has aired it touches upon issues of gender, race, and sexuality through the lives of different characters.

Positionality Within the research, I will ensure that I do not become a problem that affects my research. This is because I have some views and opinions about whether the media is having an impact on children and these are views that I have even before I have carried out the research. This is because I have many young cousins that watch TV programmes and this differs from family to family. This is because some of my cousins watch more TV than others because of their parents’ rules. The behaviour between the children that watch more TV is very different to those who watch less. It can be seen that those who watch more TV are not as well behaved as those that do not. This shows that this can cause biasness when carrying out the research. To ensure that this does not happen I will look at both sides of the research which means that I will look at literature, books, journals and websites to look into the media having impact on children both positively and negatively. I will also ensure that my questions are not misleading to get the data I need and not the answers I want. By using mixed-methods, it will ensure that I can get facts as well as the views and opinions of parents. In addition, I am a student researcher which uses a various types of media on a day to basis and know that media has majorly evolved over the