The Role Of Niche Marketing In NASCAR

NASCAR community is made up of sports personalities. The community values sports and champions sporting activities with the aim of fostering peace and unity (Batchelor 226). They have always achieved significant gains with the sporting initiatives concerning the transformation of the way of life of the southern people including other parts of the nation. Likewise, NASCAR is a sporting community that coordinates multiple auto-racing sporting events. The community started its activities in 1948, and the brain behind its formation is known as Bill France. It was formed to spearhead motorsports stock-car racing that is highly prominent. The community’s objective was to foster cultural practices, provide a

Modern day NASCAR hasn’t really differed that much. It is said the best NASCAR driver today is Jeff Gordon. Jeff Gordon was born on august the 4 1971 in Vallejo, California. Gordon started driving when he was five years old. Preforming laps on a makeshift track. Gordon won rookie of the year in 1991 in NASCAR. He was the first race car driver to win $100 million dollars in cup winnings in 2011. He placed third on NASCAR all-time win list. The next driver is debatable the best NASCAR driver today. His name is Dale Earnhardt Jr. his dad was dale Earnhardt the “intimidator”. Dale was born October 10, 1974 in concord North Carolina. Nick named junior dale is a party and fun to be around kind of guy. And on the track he is all business. Junior shows he can

NASCAR is one of the most rapidly growing sports in the world. There are people who think that NASCAR is just a bunch of hicks going around in circles, but it takes skill to drive at two-hundred miles per hour. I am going to talk about the history of NASCAR, early drivers of NASCAR, the three NASCAR divisions, the rules, and the new technology.

Dale Earnhardt grew up in automotive racing. Ever since he was a kid that is what his family did, and now his family carries on that legacy.

First of all, Nascar is more electrifying because, it involves more than two cars. Other than Drag racing having two cars, Nascar has about thirty racecars or more! When a lot of cars are out at once, it can have the most prospects of wrecks. Every racecar driver can go all at once, than wait until one’s turn as in Drag racing does.

Many people have heard of NASCAR sometime in their life. It would be nearly impossible to not hear of it atleast once. It would be like someone saying they have never heard of the NBA. The problem is even the most devout fans don't know how NASCAR got to be. Many fans don't realise that moonshine played a huge role in the formation of NASCAR. It all started in 1920 when the United States outlawed the manufacturing and consumption of alcohol.

In today’s society, racing has become a very popular sport. Whether going to the racing events in various destinations or tuning in on the television, many people support it. There are many different types of racing, however the more popular types are NASCAR and Formula One racing. These two racing styles share a common goal, and that is to cross the finish line in first place. Even with this common goal there are many differences between the two. The culture, rules and regulations, and the races.

The only way they can practice is on a virtual racing simulator. Each driver will load all the information about their car into this simulator and then make sure the car will drive right on the track. As stated in a questionnaire, “Most motorsport series follow a similar schedule: testing on Friday/Saturday, qualifying on Saturday and race on Sunday. So drivers will get about 3-4 hours of actual seat time before qualifying and the race. They will also do many more hours in a simulator at their team's headquarters before even arriving at the circuit” (Kim). Exercise and nutrition plays an important role in any sport as well as NASCAR. As stated in a men's fitness magazine “Every three or four months, I add new elements to my training” (Olivero). Being fit in NASCAR allows the driver to stay focused while in the car. Guiding a monstrously powerful stock car through traffic at 180 miles per hour is an incredibly demanding physical task.

NASCAR’s newest events, Regional Hometown Races (RHR) have taken the large scale NASCAR branding strategy and localized it through regional races and rivalries. These racing events are sponsored by NASCAR and backed by the promotional strength of the brand-name sponsors. These Regional Hometown Races would regionalize the television broadcasts, begin co-branding with localized small businesses, and differentiate racing venues depending on the region.

NASCAR wasn’t always one of America’s favorite things to watch or a multimillion-dollar sport. It was actually inspired by criminal activity during the twentieth century. How racecars became part of American life goes back to the early days of prohibition and how gangsters avoided the law. During this time temperance organizations wanted to restrict or abolish the consumption of alcoholic beverages. By the early 20th century, women’s groups throughout the country viewed the sale and consumption of liquor was disrupting family life, and destroying marriages. The “Anti-Saloon League”, established in 1893, led a wave of protests in 1906 against “saloon” culture. The league had support from

On the other words, niche marketing is to concentrate all marketing efforts on a small but specific and profitable defined segment of the market. While niche markets are focus, they are not necessary small. Many niche brands already represent

After reading the IndyCar case it is best to start analysing their internal environment. Beginning with the target market for IndyCar which is mostly males between the ages of 25 and 60. Although IndyCar targets an older market they are trying to get a much younger audience by doing things like

In simple terms, niche (marketing) can be defined as fulfilling the needs of a tightly-defined market segment (Kotler and Keller 2006).

This process helps a firm or organisation in focusing its marketing effort towards a specific segment or a group of segments. Depending on the product, organisational goals, the size of the firm and the marketing resources available a firm may target only one ‘niche’ segment or alternatively focus on several related segments. Another method can be to start with one segment and add more when business grows successfully. Large companies often target all market segments and try to serve them by offering a large variety of products to suit all their needs, wants and demands.

After segmenting the market there is a need to narrow down to a specific target, this achieved through target marketing, which breaks down the clientele into primary, secondary and tertiary categories (Dibb & Simkin 1996). From the empty seats in the restaurant it could be true that City Grill employs niche marketing to reach its target group. Niche market in simple terms is selecting a small group within a large group. By offering steak as their main delicacy they have specialized in a small group or a niche in the extensive restaurant industry.