The Role Of Planning For A New Business Strategy

1398 Words Oct 29th, 2015 6 Pages
Introduction
Albion hotel faces a significant challenge of changing its current business strategy to adopt a different one as a way of seeking to improve the business operations. Despite there being significant challenges in adoption of a new business strategy, it remains a necessity in seeking to ensure the organisation has the capability to compete effectively within an ever-changing business environment. Changes must be initiated based on the necessity in order to ensure that the benefits of the change can be assessed and are achieved (Cawsey, Deszca, & Ingols, 2015). The process of implementing changes within an organisation could be extremely difficult and challenging but the adoption of the Lewin’s 3-step change model can enable the organisation to achieve the desired business position.
Lewin’s 3-step change model.
This is a model of change, which can be adopted in the implementation of planned change within the organisation. The aspect of planning for change will be critical in ensuring that the challenges which are faced in implementation of change are overcome like resistant to change (Cummings & Worley, 2014). This change process involves 3 steps of unfreezing, changing and refreezing. This change model can be depicted as shown in figure 1. Figure 1Lewin 's 3-step model of Change
The unfreezing phase of the change seeks to assess the current condition of the organisation in order to create awareness and the need for change within the organisation. This awareness…
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