The Role Of Print And Television During The 1950 ' S

4143 Words17 Pages
The extended essay examines women’s roles in the United States during the 1950’s. It historically investigates the mass media and the various mediums that contributed to the creation of an idyllic, stereotypical woman. More specifically, the extended essay will discuss print and television as methods of developing this image of women, exploring the question: To what extent did the mass media’s creation of an image of the idealized woman contribute to the change in women’s roles in the United States during the 1950’s? In order to answer the question, the role and impact of print and television during the time period will be studied and evaluated. Advertisements from the 1950’s played an important role in making young women feel that if one did not get married, one was unlovable. A comparison between marketing strategies from the 1930’s and 1940’s will be made to those from the 1950’s. Magazine article content also changed from current events and education to cosmetics, fashion, and marriage advice. The significance behind this change is analyzed along with the profound impact of The Feminine Mystique by Betty Friedan on women stuck in the suburbs. Interviews from wives during the 1950’s will be assessed and secondary sources will be used in order to provide an outside perspective on the argument. The conclusion reached is that the mass media’s creation of an idealized woman during the 1950’s significantly impacted the change in women’s roles following WWII. The mild form
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