The Role Of Self Esteem And Consumer Behavior

The NHS define self-esteem as being the opinion each individual has of themselves. NHS, (2015). It is the self-image and self –respect of an individual’s perception of themselves. Roshahl.c, (2008). This assignment is going to discuss the six factors that affect self-esteem. These factors are the growth promoting climate, the looking glass self, self-actualisation, ego identity, social identity and finally, the constructing of self-concept. Maslow stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the

Self esteem is the component of a person's personality that dictates how they view themselves. People with healthy self-esteem

The difference between an individual's "self-concept" of themselves, versus their "self-image" is on a situational basis. The overall idea and image a person has of his or her self is the "self-concept." The "self-image" of a person varies from situation to situation. However, these individualistic portraits of the self contribute to the overall "self-concept" of a person.

Most people face self esteem problems at different levels. At some point in life people face this problem without realizing it. In the essay The Trouble with Self-Esteem written by Lauren Slater starts of by demonstrating a test. Self esteem test that determines whether you have a high self-esteem or low self-esteem. The question to be answered however is; what is the value and meaning of self-esteem? The trouble with self-esteem is that not everyone approaches it properly, taking a test or doing research based of a certain group of people is not the way to do so.

Self-concept it is the collection of experiences and beliefs about one self, and how these experiences, beliefs interact to form a picture according to individual’s perspective what kind of a person an individual is. This includes physical and mental

Social self-esteem is when you based some of your self worth on how social you are and how well you do with people, for example if someone is popular their self esteem maybe higher if they were not. Academic self-esteem when you based some of your self worth one how well you do in an academic setting, if a person gets straight “A”s on their reports card most likely will have a high academic self esteem. Physical self-esteem is your belief about how they look and how other perceive how they look for example someone who constantly gets complimented most likely has a high physical self esteem. Moral self-esteem is based on virtues and how good ,decent, moral, trustworthy you and other individuals are. A person who has trust worthy and well rounded friends will most likely have high moral self esteem because they can confide in their friends and they set a good example.

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

Concept of self, self-esteem and self-efficacy. Refers to beliefs about who we are, how good we feel about ourselves, and how capable we believe we are at performing task.

An individual’s opinion of who and what they helps them form and develop their own individuality. It is established through the individual’s behaviour and attitude. It relates to how they view themselves and is associated with their own self-image, body image and self-esteem. Murphy (as cited by Gross, 2001) stated the self is part of the individual which is understood and know to by the individual them self. A person’s physical appearance is the first thing that is seen when they are in contact with others. If the individual feels positive and confident within themselves then this will influence the development of a strong and healthy life. This can also influence how they experience life allowing them to develop in a positive, healthy way and enabling them to build up strong relationships with others. Self concept can be based upon one’s own expectations and goals which they hold

One's self-concept affects one's perception, attitude and behavior, which can be demonstrated during the process of interpersonal communication. Aspects of one's life influence their self-concept, which not only affect how people perceive them but how they perceive themselves. Such things are gender, motivational level and psychological type. It is widely

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

One's self-concept affects one's perception, attitude and behavior, which can be demonstrated during the process of interpersonal communication. Aspects of one's life influence their self-concept, which not only affect how people perceive them but how they perceive themselves. Such things are gender, motivational level and psychological type. It is

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

This has been done by looking at the VW polo model of 2014 in particular, and the previous models in general, and adequately substantiated by using literature, journals, advertisements and public opinion. The essay has gone further to show how consumer behavior is an important tool for marketers to understand how to influence consumer personality traits particularly as it relates to the need for uniqueness and consumer innovation. These two categories were analyzed with reference to the Volkswagen Polo and comprehensively studied how the company aimed to fulfill such consumer needs. The analysis provided in this essay has shown that it is increasingly important for organisations to research, understand and respond to the current and potential needs of consumers if they are committed to influencing the manner in which their products and services are interacted