The Role Of Social Media In The Ecommerce Industry

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Social media has been becoming an increasingly essential part of individual daily activity. Since social media site first found in 1997 , the presence of social media today is being more ubiquitous and more evolving progressively. By 2016, 69% U.S. adults use at least one social media site daily. The number of social media users has increased rapidly compared to ten years ago which only 11% of the U.S. adult population (Pew Research Center, 2017). Social media is a type of electronic communications where people can build relationship and can share ideas to other people in active online communities. In recent years, social media has become the most popular activity on the Internet. As a central feature of the Internet, social media has also become increasingly essential part of any industry. This digital era has changed how businesses market their products or services. E-commerce industry is the evidence that the rise of new technologies has allowed businesses to engage consumers in a digital market. E-commerce industry mostly depend their business strategies on digital marketing. Most marketers today use social media sites such as Facebook, Instagram, and Twitter as part of their marketing strategies to reach consumers. This paper aims to address the role of social media in e-commerce industry as well as the advantages and disadvantages of using social media and the dangers in using social media.

ROLE OF SOCIAL MEDIA IN E-COMMERCE INDUSTRY

The growth of e-commerce
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