The Role Of Social Media On Event Marketing Essay

The introduction and the spread of the Internet have revolutionized the way individuals communicate and interact with each other. According to Van and Thomas, propagation of this medium of interaction or communication makes it unimaginable to remember that only a few decades back when people had to wait for days, weeks or even months to receive letters from their friends, relatives, or various agencies (3). Today, the internet has made communication quick and cost-effective for most of the people. The latest innovation or by-product from the web is social media. There are various social media platforms, which individuals find new friends, keep

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social media has taken over the modern day world. It has helped us to communicate,

How we communication is in a liquid state and has become easier to communicate to our friends, circle of influences and the mass audiences. Social media portals like Facebook, YouTube, Twitter, Instagram and other sites, allow people from around the world to express their thoughts and ideas in real time and with a simple click its out there. For the most of the masses, the Internet is an amazing tool to exchange engaging dialog and express their freedom of expression in humanity.

Ellison, Steinfield and Lampe identify that social networking sites are among the main use of internet today. According to the authors, social networking sites are among the social media platforms that facilitate interaction in the computer environment. The writers identify the main motives for using social networking sites, for example, Facebook. One of the benefits is that Facebook improves the quality of life both social and at workplaces. According to the writers, social media has become common in the society that a majority cannot remember previous life without them. Social networking sites have become popular among college students who find it as a major platform for social interaction.

In “Living Networked On and Offline” Barry Wellman, a retired Sociologist Professor along with Keith Hampton, Professor of Media and Information, elaborate on the ways which technology advances have enhanced our method of communicating with others. Indeed, this great technological has greatly increased people ability to communicate with family, friends, and associates across the globe. Certainly, technology communication is cheaper, easier and faster way to access and connect people. Truly, the ability to communicate with technology has increased the speed of spreading information from friend to friends and neighbor to neighbor. Also, technology such as emailing has led to the feeling that we have access to everyone, anytime and anywhere. In

This technology tools allows adults to keep in touch with technology, society, and learning, actually based on research from Pew Research Center (n.d) by examine a survey in November 2010 several elements were identified like the increase in social network sites are been used in order to elevated the numbers of social interaction, and the average user of social media is half likely to be in isolation from society that the average person living in North America.

Boyd, D, & Ellison, NB 2009, ‘Social network sites: Definition, history, and scholarship’, Journal of Computer-Mediated Communication, vol. 13, no. 1, pp. 210-230.

The internet, for instance, whose initial use was for the government and governmental operations, has turned out to be a tool for societal interaction as well as a way of making and finding numerous opportunities. It has been reported that the number of internet users doubles every year which shows an increased dependence on technology for the society. In addition to that, the use of technology is not only limited to opportunities and obtaining information but also on the ever increasing use of social media. In society today, the use of social media has become a platform for

The social media has not replaced face to face communication since according to a research presented by Marotta (web) there exist some important facts against the view that social media is reducing face to face interaction. Analysis of some theories about the use of social media was done in this research. It was found in first study that a great number of actions performed on different websites were of reactive type involving searching the profiles and reading news of various events rather than socializing. It was also found that the participants spent only 3.5% of their time on social interaction for example, talking and giving the remarks (Marotta). This is a very small percentage of the total population that use the internet and modern methods of communication. The research also demonstrated that the social interactions of the

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Social media such as Facebook, Twitter, MySpace, Instagram, and Flicker was invented to keep us in touch and keep us closer to our family and friends. But according to How Facebook ruins Friendships “we took our friendship online” (Bernstein). First we began communicating more by email than by phone and then switched to instant messaging or texting. By joining social Medias online

Once, the internet was a location for academic research. We now use the internet for any possible activity anyone could think of. One of these activities is the internet and social media acting as a communication medium for users. Users may use texting, messaging, emailing, and other forms of communication through wifi to speak to those who are not in their immediate company. As stated by the APA, “The internet facilitates communication with geographically distant family and friends, and makes it easier to communicate frequently with those near by” (Jackson et al.). Not only does the internet aid communication, but it is a permeable area of technology in which users can communicate with different people from all over the world.

In the world we live in today, people have the opportunity to interact with one another due to the advancement in technology. For many years people relied on the traditional ways of communications, for example pay phones, send letters, a house phone, in person and they even used web cam’s. Presently, people rely on modern day methods of communication such as sending text messages, emails or even messaging via social. The development of the internet has made it so much easier for people to communicate that Social Media has become the place where people interact more than ever in a mere second.

I am looking into this topic of social networking since I am very interested in web development. I wanted to examine some of the popular social networking sites and their underlying technologies and framework. Since I am interested in web development I wanted to examine the web technologies used to implement and the run the services companies such as Facebook, Twitter, and Instagram. I think there are plenty of discussions on social networking and how it is affecting news platforms, education, businesses and the everyday citizen. Social networking has changed the way people communicate with each other everyday. Posting a tweet about your day or something that happened on Twitter encourages your followers to reply, which starts a conversation. By clicking on a trending topic on Twitter a user can learn about important issues happening in the world if they are not near a news source. Social networking has helped with globalization and making the world seem a little smaller. Facebook is the number one site that has the most security issues and people have said they felt it is the biggest security risk and yet they still continue to use it. People use social networking sites to feel included without actually having to spend time with other people.