The Role Of Social Media On Organizational Performance And Correct Decision Making

992 WordsMar 21, 20154 Pages
Knowledge is power, which has already been regarded as the essential organizational source in organizational strategy (James, 2004) and knowledge can give organizations competitive advantage so as to face the fierce competition in today’s market environment(Erden et al., 2008). At the same time, utilizing the knowledge can contribute to the good organizational performance and correct decision making, which plays a significant role in organizational innovation (Laudon and Laudon, 2006). Knowledge management is an effective approach to manage the knowledge in order to facilitate the process of creating, sharing and maintaining the knowledge in the organization (Alavi and Leidner, 2001). Specifically, social media, which is based on Web 2.0, provides the effective way for organizations to create and share the knowledge and offering an innovative way for knowledge management (Kirchner et al., 2009). Thus, social media has been regarded as a tool in knowledge management that motivates individuals to share the knowledge online and this will led to innovation of organization (Ray, 2014).This paper will firstly explain organization learning and knowledge management and the relationship between the two concepts, and then use Starbucks as the case study in order to illustrate how organizations use social media in knowledge management to get innovation. Literature review 1: Organizational learning Learning is the stimuli of business improvement and good organizational performance

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