The Role Of Social Media On Organizational Performance And Correct Decision Making

This literature review will be focusing on the interactions of social media and employment. It will discuss the scientific findings of how communications processes in the workplace are affected by social media. In this paper, we will show: (a) There is a negative correlation between organizations that allow their employees social media access and how those employees view their employer; (b) Use of social media in the workplace environment increases employee productivity and performance, and (c) social support can increase the amount workers access social media at work. It will also discuss how social media affects the interactions between workers at organizations, how they feel about their jobs, and how communication processes are affected by social media.

Lately, there has been an uprising issue concerning prospective employees being required to provide the passwords to their social media accounts on job applications. The issue is causing lots of uproar for employers searching for employees. Many people seek jobs because they are in need of the income, so those people can’t afford to let their personal decisions and opinions affect their job opportunities. Yuki Noguchi the author of the article “Can’t Ask That? Some Job Interviewers Go To Social Media Instead,” held an interview with University of Illinois Professor Don Kluemper who talks about some of situations his students faced. “It puts the students in a bind, he says. They fear that not accepting the request

People from almost all age groups, especially the teenagers and adults prefer to socialize through various social media websites for networking and this trend has been increased since the last decade with a wider internet utility. Though the social media websites are not less than any golden opportunity for online marketing in business, however, many cases have been reported for the job dismissals due to the controversial personal posts to the social media by the employees. The posts that have been done to the social media websites can be in the form of personal messages, photos, video clips, audio recordings, and comments on other’s posts. Hollifield, the Winter Part Employment Attorney

The use of social media leads to improved productivity within a workplace as a result of its knowledge sharing capabilities in conjunction with the development of a culture of a community work environment, willingness to share and cooperate.

With the benefit of hindsight, it is apparent that in the knowledge era, creating and leveraging knowledge is the business of business. By all available measures, the stock market is already providing handsome rewards to companies that successfully leverage their knowledge--a phenomenon that will almost surely grow in significance as knowledge-based organizations increase in size and number. A number of firms are anticipating this and looking to knowledge management to enhance, measure, and manage the knowledge of their employees and organizations more effectively.

The use of Web 2.0 technologies in organizations has introduced innovative ways of collaboration, communication, and knowledge sharing. The result of which is a more productive and engaged workforce. The term Web 2.0 is controversial, but plainly used to describe a new wave of Internet technologies that allows users to do more than just access information online. (Gardner, n.d.) Blogs, wikis and social media technologies are examples of the Web 2.0 applications that businesses can use. These social technologies deliver benefits by multiplying the opportunities for collaboration and by allowing knowledge to spread more effectively. (Bughin, Chui, & Miller, 2009) Lets take a look at these new tools used for collaboration and knowledge portals in organizations and the benefits they create.

Businesses should not play it safe when it comes to their employees. It might cause their image to be jeopardized. Social media is a very powerful way to identify if the person is professional or not. It is important for companies to search future employees social media to determine if their eligible for the job. The reasons are because the employer need to protect the company’s image, they also need to be sure on who they’re hiring, and they need to feel comfortable with the choice that they’re going make. In addition, businesses have the right to search social media for future employments because professional businesses can’t hire unprofessional people to their company.

The article review is for the research paper named Organizational Adoption of Social Media in the USA: A Mixed Method Approach, written by Ivan Alfaro, Siddhartha Bhattacharyya and Mary Beth Watson from the department of Information and Decision Sciences at the University of Illinois at Chicago. The literature reviews that the authors have referenced have mainly focused on how organizations are using social media technologies to interact with its customers and other stakeholders. The paper focuses on the in-depth and different functional areas business organizations use social media tools to take their competitive advantage a step further. The adoption of Information Technology techniques should bring IT value to the organizations. Organizations should adopt a new technology to support key activities in the firm’s value chain. Organizations need to maintain an adequate IT infrastructure. This includes supporting the current technological platform, as well as proactively searching for ways to embrace new IT innovations or exploit existing IT resources to create new business opportunities. The firm should develop a clear strategic vision for the role that the adopted technology will play on the organization. The research uses a Mixed Method Approach that combines data mining, context analysis techniques and text mining algorithms to examine the adoption of social media across multiple industries. The research paper is unique, as it not only focuses on how businesses

Long before social media, a business reputation and advertisement that was based on word of mouth and newspapers. Although, now that the times have changed, and we live in a world based off social media. Social media opens the door to a lot of professional, ethical behavior and business ratings and ponders negative impact towards a business.

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

In the past few years, social media has become a powerful influence as a new marketing tool. It is still relatively new, but it continues to be a part of marketing strategy for various industries. According to the article "Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires." By Walden, Justin, this study demonstrates that social media is used routinely, employees are distracted from tasks and threatens of personal privacy. The learning curve is still pretty high for most companies. Knowledge by professionals is through trial and error as social media marketing evolves more over time. There are many challenges businesses are faced with everyday plus managing the use of social media. It can be overwhelming and frustrating for companies understand this confusing network of navigating social media in the workplace.

Funny commercial goes viral on YouTube! Company embarrassed when employee insults customer on Twitter feed. How do you want your company's brand to be thought of on social media? We live in an age where consumers are plugged into social media constantly, and this affects their purchasing decisions, perceptions and habits. Any business that wants to retain its image as modern and capable, as well as listening to its customers has to embrace social media, and its employees are the front-line troops in this task. We will demonstrate how the proper use of social media can enhance the reputation of a business or the lack of savvy can harm it. We will discuss the roles of social media, its importance, and why employees should be brought onboard

The behaviour of the workers and the managers to maximized profit can be changed with the use of social media technologies (Turban & Volonino, 2012). Social media technology can help organizations to maintain and improve competitiveness in the industry (Levin, Hansen, & Laverie, 2012). In addition, social media are use by wide area of business includes human resources, supply chain management, marketing and sales and others area that used social media technology (Turban & Volonino, 2012). The organizations also can use the social media technology to their marketing research plans. Nowadays, many organizations have realized the usefulness of the social media technology in running their business and they try to adapt this new technology slowly. According to Andzulis et al. (2012), the Ford Motor had hired 40 employees that are social media practitioners to promote their new car model which is Ford Focus. The employees had been given opportunity to drive test the car and the video have been uploaded in Facebook and other social media website.

The use of social media in organizations’ websites cannot be underscored. According to Barnes & Mattson (2009b), embracing social media in organizations is not an option in business strategic planning, but a necessity and huge opportunity. This is because most of the organizations are using social media to change the way they carry out public relations and other practices. The paper is focused on Starbucks Corporation that is an American worldwide coffee company. Starbucks offers coffee houses that are chain based in Washington and Seattle. Additionally, this corporation is the largest company that offer coffeehouse globally; it has not less than 20,366 coffee stores in more than 60 countries; 13,123 of the stores are in U.S, 793 are in U.K, 1,299 in Canada and others stores are in China, South Korea, Mexico, Thailand, Taiwan and other parts of the country. Consequently, it is important to examine how the company employs the use of social media to meet the demands and the needs of its customers. From their sites, it is evident that Starbucks have devoted its resources to social media; as a result, the company is able to engage various stakeholders in dialogs on Twitter, Facebook, and Google. From the site, at the bottom you can access the three social media by clicking on Facebook, Twitter, and Google icons provided.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.