The Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay

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An analytical study on role of TV advertising in affecting lifestyle and purchase behavior of youth of Delhi / NCR. Abstract: Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study the researcher aims to judge the role of television advertisements on purchase behavior of youth. This research study is done on the youth of Delhi /NCR i.e East Delhi, West Delhi, North Delhi South Delhi and Noida, Ghaziabad, Gurgaon and Faridabad. The study based on 125 youth selected by random sampling method and by applying both qualitative as well as quantitative techniques of research. The hypothesis of the study is that advertisement do play dynamic role in the life of consumers specially youth in brand familiarity. The television advertisements help in making decision related to purchase and better choice. 1.0 INTRODUCTION The most amusement source for youth today is the television as it provides audio-visual communication. The youth today love to watch television and advertisements too as it combines jingle, movement, action, color, picture, words, and personality all together. It gives an opportunity to exhibit and express the art of stage setting and expressing the

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